Once a Click ID is properly enabled and configured, the Click IDs must be sent back to Yahoo for attribution. Yahoo Dot Pixel and the Yahoo Conversion API are the two methods by which the Click ID will be captured and attributed to campaigns.
Yahoo Dot Pixel
Yahoo Dot Pixel automates the capture and attribution of a Click ID when present on the landing page. No edit is required to Dot JS pixels.
In order to be eligible for attribution, a campaign must have a conversion rule set up in Yahoo DSP. Contact your Yahoo Account Team for assistance.
Yahoo Conversion API
As an alternative to Yahoo Dot Pixel, the Yahoo Conversion API (CAPI) can be used to send data directly or via integrated partners for campaign measurement, attribution and optimization.
In order to be eligible for attribution, a campaign must have a conversion rule set up in Yahoo DSP. Contact your Yahoo Account Team for assistance.