Yahoo Conversion API

The Yahoo Conversion API (CAPI) can be used to send data directly or via integrated partners for campaign measurement, attribution and optimization.

With changes to consumer privacy regulations and advertisers moving to more centralized data organization, Yahoo has structured the server-to-server CAPI to allow you to seamlessly migrate from legacy pixel tracking to the API.

Use one of two specifications outlined below:

• Standard Yahoo Conversion API

  • Supports conversion events using standard structures already found in the Yahoo DSP and Dot Pixel.

• Product Yahoo Conversion API

  • Supports highly customizable conversion events down to the product level for use in the Yahoo In-Flight Outcomes (IFO) solution.

Integrated Partners

Third-party partners that have integrated with the API include:

• LiveRamp Conversions API programs

• Narrative

Unsure of which is a right fit or wondering if a partner solution is already integrated? Current DSP users, contact the Yahoo Account Team for more.