Click ID with RevJet Ad Server & DCM

Abstract

Describes how to use Enhanced Attribution with RevJet and DCM.

Overview

Revjet is an ad server (Ad Experience Platform) that you can use to orchestrate creative across buying platforms. Typically, Revjet is used in conjunction with Google CM360 when buying on the Yahoo DSP.

This document describes how to enable Enhanced Attribution when using RevJet and Google CM360 to ensure the click ID is delivered correctly when a user engages by clicking an ad.

How It Works

RevJet lets you install custom parameters that you can pass through to Google CM360. The Yahoo click ID is an example of these custom parameters. To take advantage of this solution, follow the steps outlined below.

Step 1

Begin by enabling Enhanced Attribution in the Yahoo DSP. Follow the steps described in that section.

Step 2

Determine the preferred method of postback of clickIDs (vmcid), either Javascript on the landing page or integrating with the server-to-server API.

Step 3

Install the click ID macro in RevJet tags as a Custom Parameter, as displayed below:

Yahoo click ID macro: vmcid=’${CC}’

RevJet passes this parameter to DCM.

Step 4

Tags are then reissued from DCM to include the vmcid parameter.

Sample output of DCM tag with click ID macro installed

<ins class='dcmads' style='display:inline-block;width:160px;height:600px'
data-dcm-placement='N5848.31651651VERIZONMEDIA/B651651656.651651'
data-dcm-rendering-mode='script'
data-dcm-https-only
data-dcm-gdpr-applies='gdpr=${GDPR}'
data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'
data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
data-dcm-ltd='false'
data-dcm-resettable-device-id=''
data-dcm-app-id=''
data-dcm-click-tracker=''
      data-dcm-param-rj-device_id='${DEVICE_ID}'
data-dcm-param-vmcid='${CC}'>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins>