Yahoo Identity Developer Documentation is a resource hub describing steps to activate and integrate various identifiers that are not device specific for the purpose of conversion tracking and optimization on Yahoo DSP.
Yahoo DSP supports these identifiers.
Hashed Email Address
Hashed Phone Number
Partner Match ID (PXID)
Click ID (vmcid)
Important
Enhanced Attribution adheres to all privacy regulations because the click event is not tied back to a user but instead only connects the conversion to a click event.