Viewability Targeting

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This article describes resources that enable you to read and define viewability targeting rules.

Overview

You can set hard viewability goals for display and video line items. When you set a viewability threshold for a line item, viewability takes precedence over line item delivery, and you can expect line items to achieve and maintain the viewability goal.

The Yahoo DSP supports VIEWABILITY targeting for lines serving display and video ads.

Endpoint

/traffic/lines/{id}/targeting

A GET request enables you to view viewability thresholds targeted by the specified line.
A POST request enables you to target viewability thresholds with the specified line.

Resources

The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the VIEWABILITY target type.

The targeting resource is defined by the following VIEWABILITY targeting type-specific fields:

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the line ID.	`integer`	Y
`inviewThreshold`	body	Specifies the viewability rate threshold expressed as a value between 1-100. *Required to add or update a viewability target.	`number`	Y*
`types`	body	Specifies an array of targeting types to update, enable, or disable. `VIEWABILITY` targeting type must be specified to apply the changes. To learn more, see Targeting Types.	`array`	Y

Note
For a complete list of targeting resource fields, see Targeting Object.

Add/Update Viewability Targeting

Add or update viewability targeting for the specified line.

POST traffic/lines/{id}/targeting/

Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body

{
  "inviewThreshold": 1.56,
  "types": [
    {
      "name": "VIEWABILITY",
      "isTargeted": true
    }
  ]
}