Video Content Length Targeting
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    Video Content Length Targeting


      Article summary

      This article describes resources that enable you to read and define video content length targeting.

      Overview

      The Yahoo DSP supports VIDEO_CONTENT_LENGTH targeting for lines serving video ads.

      Endpoint

      /traffic/lines/{id}/targeting
      • A GET request enables you to view video content length targeted by the specified line.

      • A POST request enables you to target video content length with the specified line.

      Resources

      The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

      This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the VIDEO_CONTENT_LENGTH target type.

      The targeting resource is defined by the following VIDEO_CONTENT_LENGTH targeting type-specific fields:

      Parameter

      Parameter Type

      Description

      Data Type

      Required

      id

      path

      Specifies the line ID.

      integer

      Y

      videoContentLength

      body

      Video content length is the duration of the video a user is about to watch, not the duration of the ad. Valid values include:

      • UP_TO_TWO_MINUTES - Up to 2 minutes

      • TWO_TO_FIVE_MINUTES - From 2 to 5 minutes

      • FIVE_TO_THIRTY_MINUTES - From 5 to 30 minutes

      • MORE_THAN_THIRTY_MINUTES - More than 30 minutes

      • UNKNOWN - Any available video length.

      • ALL

      array

      N

      types

      body

      Specifies an array of targeting types to update, enable, or disable.

      VIDEO_CONTENT_LENGTH targeting type must be specified to apply the changes.

      To learn more, refer to Targeting Types.

      array

      Y

      Note

      For a complete list of targeting resource fields, refer to Targeting Object.

      Add/Update Video Content Length Targeting

      Add or update video content length targeting for the specified line.

      POST traffic/lines/{id}/targeting/

      Parameters

      The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

      Example Request URL

      POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

      Example Request Body

      {
        "videoContentLength": [
          "UP_TO_TWO_MINUTES",
          "UNKNOWN"
        ],
        "types": [
          {
            "name": "VIDEO_CONTENT_LENGTH",
            "isTargeted": true
          }
        ]
      }

      Example Response

      {
        "response": {
          "types": [
            {
              "name": "VIDEO_CONTENT_LENGTH",
              "isTargeted": true
            }
          ],
          "videoContentLength": [
            "UP_TO_TWO_MINUTES",
            "UNKNOWN"
          ],
          "errors": null,
          "timeStamp": "2018-01-12T01:57:40Z"
        }
      }

      Additional Resources

      About Targeting


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