DOOH Screen Owners Targeting

This article describes resources that enable you to read and write DOOH Screen Owner targeting.

Overview

You can target DOOH lines (Display or Video) using a list of DOOH Screen Owners. To learn more, refer to Digital Out Of Home (DOOH).

Endpoint

/traffic/lines/{id}/targeting

• A GET request enables you to view DOOH Screen Owners targeted by the specified line.

• A POST request enables you to target DOOH Screen Owners with the specified line.

Resources

The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

The targeting resource is defined by the following DOOH_SCREEN_OWNERS targeting type-specific fields:

Note

For a complete list of targeting resource fields, refer to Targeting Object.

Add/Update DOOH Screen Owners Targeting

Add or update DOOH screens owners targeting for the specified line.

POST traffic/lines/{id}/targeting/

Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body

{
  "doohScreenOwners": [
    1,3
  ],
  "types": [
    {
      "name": "DOOH_SCREEN_OWNERS",
      "isTargeted": true
    }
  ]
}

Example Response

{
  "response": {
    "types": [
      {
        "name": "DOOH_SCREEN_OWNERS",
        "isTargeted": true
      }
    ],
    "doohScreenOwners": [
      {
         "id" : 1,
         "name" : "AdTower"
      },
      {
         "id" : 3,
        "name": "A LOT Media"
      }
    ],
    "errors": null,
    "timeStamp": "22022-05-12T01:57:40Z"
  }
}

Read DOOH Screen Owners Targeting

Reads DOOH screens owners targeting for the specified line.

GET traffic/lines/{id}/targeting/

Parameters

The line ID is specified in the path of the URL.

Example Request URL

GET https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Response

{
  "response": {
    "types": [
      {
        "name": "DOOH_SCREEN_OWNERS",
        "isTargeted": true
      }
    ],
    "doohScreenOwners": [
      {
         "id" : 1,
         "name" : "AdTower"
      },
      {
         "id" : 3,
        "name": "A LOT Media"
      }
    ],
    "errors": null,
    "timeStamp": "22022-05-12T01:57:40Z"
  }
}

Additional Resources

About Targeting