A Click ID must be passed from the click-through URL to the landing page of the creative. Click IDs are then picked up directly via Dot Pixel or captured and sent back to Yahoo via Conversion API (CAPI). Click

Enhanced Attribution is the process of using a Click ID for attribution as opposed to device identifiers and/or people based identifiers. A Click ID does not allow audience building. The singular purpose is to attribute post-click conversions. Click

The article describes how to enable Enhanced Attribution for Yahoo Click ID in the FlashTalking ad server. The focus is on 3rd Party Hosted (Ad Tag) and Yahoo Hosted (Img 1x1 Click Tracker) implementations in the FlashTalking ad server. Note

Enhanced matching is used in the absence of a cookie where Yahoo matches a hashed identifier against Yahoo data and uses a deterministically matched ID in targeting and attribution if a match is available. Use enhanced matching to pass SHA256

Yahoo Identity Developer Documentation is a resource hub describing steps to activate and integrate various identifiers that are not device specific for the purpose of conversion tracking and optimization on Yahoo DSP. Yahoo DSP supports these identifiers. Hashed Email Address

Once a Click ID is properly enabled and configured, the Click IDs must be sent back to Yahoo for attribution. Yahoo Dot Pixel and the Yahoo Conversion API are the two methods by which the Click ID will be captured

Steps To use Tealium iQ in conjunction with DSP online enhanced matching, be sure that you’re using the latest Yahoo Dot template in Tealium. Follow these steps to check and update your Yahoo Dot template in Tealium: To check

Yahoo Enhanced Attribution works by leveraging a click ID to count post-click conversions, using a privacy-friendly mechanism that does not require or depend on a third-party cookie. These conversions are counted according to the attribution settings specified

This article describes how to enable Data Pass Macros in Flashtalking for enhanced attribution for various ad formats. Yahoo Ad Tech provides partners and developers with a custom parameter and macro in its tagging system that enables enhanced attribution in

The article describes how to enable Enhanced Attribution for Yahoo Click ID in the Google Campaign Manager ad server. Topics include 3rd Party Hosted (Ad Tag) and Yahoo Hosted (Img 1x1 Click Tracker) implementations in Google Campaign Manager 360. To

Abstract Describes how to perform hashing and pass the email to DSP via Dot using Tealium iQ. Steps If you’re using Tealium, follow these steps to perform the hashing and pass the email to DSP via Dot. Important Before

Abstract Describes how to use Enhanced Attribution with RevJet and DCM. Overview Revjet is an ad server (Ad Experience Platform) that you can use to orchestrate creative across buying platforms. Typically, Revjet is used in conjunction with Google CM360 when