---
title: "Enhanced Attribution"
slug: "enhanced-attribution"
updated: 2025-10-31T19:53:19Z
published: 2025-10-31T19:53:19Z
canonical: "help.yahooinc.com/enhanced-attribution"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.yahooinc.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Enhanced Attribution

Enhanced Attribution is the process of using a Click ID for attribution as opposed to device identifiers and/or people based identifiers. A Click ID does not allow audience building. The singular purpose is to attribute post-click conversions.

Click IDs are more privacy-centric than people or device based identifiers and function in online and offline environments as an attribution key for media run on Yahoo DSP.