DSP Campaigns With 3rd Party Re-directs

Enabling Enhanced Attribution involves turning on the feature in the platform as well as ensuring a JavaScript Dot Tag is implemented on the client website.  Enhanced attribution for Yahoo DSP campaigns can be enabled where there are 3rd party re-directs on your landing page.

Here is a quick checklist to make sure this applies a DSP campaign:

• You’re running in the Yahoo DSP.

• You’re using a 3rd party ad server or other solution that re-directs traffic from your ad to your landing page.

Click Through URL redirect:

Impression Tracking URL:

In the DSP UI

1. In the DSP UI, navigate to the Advertiser in your seat.

2. Click into Advertiser Properties in the top bar.

3. In the bottom left corner, click the Enable enhanced attribution button.

   

Ad Server Tracking Enablement in DSP

Yahoo DSP is compatible with various 3rd party ad servers. Each server has a different setup to integrate with the Yahoo Click ID.

Refer to the specific documentation for your server below.

Google Campaign Manager If you’re using Google Campaign Manager, follow the directions in the implementation guide.

FlashTalking For FlashTalking, follow the steps in the implementation guide.

All other re-directs If you’re using any other ad servers or custom redirects, follow the steps in the implementation guide.

Important

If you have any questions, contact your Account representative.