Yahoo DSP and Agentic AI

Yahoo DSP is adopting a hybrid approach to agentic AI, integrating first-party agents with external partner solutions for increased flexibility and scalability. Developers will have direct access to Model Context Protocol (MCP) servers, enabling efficient agentic operations across planning, activation, reporting and custom workflow integrations. Enhanced API connections will support interoperability, allowing technical teams to interface with Yahoo DSP at multiple platform levels.

We are prioritizing collaboration with our developer and partner ecosystem to help shape agentic AI on the Yahoo DSP. Technical stakeholders are encouraged to review our API specifications, and we’re actively seeking input on areas for further development and improvement, which will inform our ongoing roadmap and priorities.

To learn more or to partner with us, please reach out to your Yahoo DSP contact or email [email protected].