Weather Temperature Targeting
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Weather Temperature Targeting
- 1 Minute to read
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This article describes resources that enable you to read and define weather temperature targeting.
Overview
The Yahoo DSP supports WEATHER targeting for lines serving display and video ads.
Endpoint
/traffic/lines/{id}/targetingA
GETrequest enables you to view weather temperature targeted by the specified line.A
POSTrequest enables you to target weather temperature with the specified line.
Resources
The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.
The targeting resource is defined by the following WEATHER targeting type-specific fields:
Parameter | Parameter Type | Definition | Data Type | Required |
|---|---|---|---|---|
| path | Specifies the line lD. |
| Y |
| body | Weather targeting is powered by the Yahoo Weather API. You can use weather targeting to target audiences based on the real-time or forecasted weather temperature of the user’s location.
|
| Y |
| body | Specifies an array of targeting types to update, enable, or disable.
To learn more, refer to Targeting Types. |
| Y |
Note
For a complete list of
targetingresource fields, refer to Targeting Object.
Add/Update Weather Targeting
Add or update weather targets for the specified line.
POST /traffic/lines/{id}/targeting/Parameters
The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.
Example Request URL
POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/Example Request Body
{
"id": 365277,
"weatherTemperatures": {
"minTemp": 10,
"maxTemp": 50,
"isFahrenheit": true,
"allTemperatures": false
},
"types": [
{
"name": "WEATHER",
"isTargeted": true
}
]
}Example Response
{
"response": {
"types": [
{
"name": "WEATHER",
"isTargeted": true
}
],
"weatherTemperatures": {
"minTemp": 10,
"maxTemp": 50,
"isFahrenheit": true,
"allTemperatures": false
},
"errors": null,
"timeStamp": "2020-10-26T01:57:40Z"
}
}Additional Resources
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