User Type Targeting

Use user type targeting to control whether a line targets only addressable users or also includes non-addressable users. On non-addressable supply where third-party cookies or device IDs are unavailable (for example, Safari ITP 2.0), Yahoo DSP leverages contextual-based signals to apply demographic, audience and frequency capping logic to expand audience reach.

Endpoint

/traffic/lines/{id}/targeting

Use the following HTTP methods.

Use the GET method to retrieve the user type configured for the specified line.
Use the POST method to apply the user type targeting to a specified line.

Required and Supported Parameters

Parameter	Type	Description	Data Type	Required
`id`	path	The line ID.	integer	Yes
`targetOnlyAddressableUsers`	body	Specifies whether the line targets only addressable users or includes non-addressable users. If `true`, the line will only target addressable users. If `false`, the line will expand targeting to non-addressable users by applying demographic, audience, and frequency capping through contextual-based signals.	Boolean	Yes

Parameter

Type

Description

Data Type

Required

id

path

The line ID.

integer

Yes

targetOnlyAddressableUsers

body

Specifies whether the line targets only addressable users or includes non-addressable users.

If true, the line will only target addressable users.

If false, the line will expand targeting to non-addressable users by applying demographic, audience, and frequency capping through contextual-based signals.

Boolean

Yes

Sample Request URL

https://dspapi.admanagerplus.yahoo.com/traffic/lines/{id}/targeting

Sample Request Body

{
    "targetOnlyAddressableUsers": false
}

Sample Response

{
  "response": {
    "targetOnlyAddressableUsers": false
  },
  "errors": null,
  "timeStamp": "2025-09-22T17:29:46.650Z"
}