User Type Targeting

Use user type targeting to control whether a line targets only addressable users or also includes non-addressable users. On non-addressable supply where third-party cookies or device IDs are unavailable (for example, Safari ITP 2.0), Yahoo DSP leverages contextual-based signals to apply demographic, audience and frequency capping logic to expand audience reach.

Endpoint

/traffic/lines/{id}/targeting

Use the following HTTP methods.

• Use the GET method to retrieve the user type configured for the specified line.

• Use the POST  method to apply the user type targeting to a specified line.

Required and Supported Parameters

Sample Request URL

https://dspapi.admanagerplus.yahoo.com/traffic/lines/{id}/targeting

Sample Request Body

{
    "targetOnlyAddressableUsers": false
}

Sample Response

{
  "response": {
    "targetOnlyAddressableUsers": false
  },
  "errors": null,
  "timeStamp": "2025-09-22T17:29:46.650Z"
}