Yahoo DSP Traffic API

Getting Started

Quick start guide.

Sandbox Environment

This guide describes how you can use a sandbox environment that can be used in your development workflow to test the creation and management of advertising campaigns.

Rate Limits

This guide documents rate, weight, and quota limitations enforced by the platform.

Account Groups

This guide documents services that enable you to create, update, and read accountgroups objects.

Ads

This guide documents services that enable you to create, update, and read ad objects.

Advertisers

This guide documents services that enable you to create, update, and read advertiser objects.

Audiences

This guide documents services that enable you to create, update, and read audience segments used in line targeting.

Campaigns

This guide documents services that enable you to create, update, and read campaign objects.

Contextuals

This guide documents services that enable you to create, update, and read contextuals used in line targeting. Additional service for obtaining contextual categories from supported providers are also documented here.

Creatives

This guide documents services that enable you to create, update, and read creative objects.

Data Dictionary

The Data Dictionary guide documents services that enable you to obtain static DSP data such as currency types, timezones, and targeting types.

Deals

This guide documents services that enable you to create, update, and read deal objects.

Digital Out Of Home

This guide documents services that enable you read DOOH Screen Owners, Venue Types, and Screen Lists used in line targeting.

Exchanges

This guide documents services that enable you to read data for one or more exchange objects.

Lines

This guide documents services that enable you to create, update, and read line objects.

Packages

This guide documents services that enable you to specify advertising strategies.

Seats

The seats API enable users with multiple seat licenses to read, update, and create advertiser data across seats.

Site & App Lists

This guide documents services that enable you to create, update, and read site lists and app lists used in line targeting.

Targeting

This guide documents services that enable you to create, update, and read line targeting objects.

User Groups

This guide documents services that enable you to create, update, and read user groups used in line targeting.