Site List Targeting

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Site List Targeting

3 Minutes to read

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This article describes resources that enable you to read and define site list and app list targeting rules.

Overview

If you have set app lists and/or site lists to include and/or exclude apps and URLs, you can target those app lists and/or site lists.

The Yahoo DSP supports SITE_LISTS targeting for lines serving display and video ads.

To learn more, refer to App & Site Lists.

Endpoint

/traffic/lines/{id}/targeting

A GET request enables you to view site lists targeted by the specified line.
A POST request enables you to target site lists with the specified line.

Resources

The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the SITE_LISTS target type.

The targeting resource is defined by the following SITE_LISTS targeting type-specific fields:

Parameter	Parameter Type	Definition	Data Type	Required
`id`	path	Specifies the line ID.	`integer`	Y
`siteLists`	body	Specifies a payload object that defines the site lists to be added, removed, or cleared. Refer to SiteLists Object.	`array`	Y
`siteListsIncluded`	body	A read-only array that shows the site / app lists which are marked as Included. For detailed field reference, refer to Site List.	`array`	N/A
`siteListsExcluded`	body	A read-only array that shows the site / app lists which are marked as Excluded. For detailed field reference, refer to Site List.	`array`	N/A

SiteLists Object

Field	Description	Data Type
`added`	Specifies a `siteList` for targeting. An array of objects that contains the following required fields: `entityId` - Specifies the ID of the site list to be targeted. `excluded` - Indicates if the added IDs are to be excluded or included. If `true`, exclude from targeting. If `false`, include in targeting.	`array`
`removed`	Specifies an array of site lists to be removed. An array of IDs.	`array`
`clearAll`	Indicates if all existing site lists should be removed.	`boolean`
`types`	Specifies an array of targeting types to update, enable, or disable. `SITE_LISTS` targeting type must be specified to apply the changes. To learn more, refer to Targeting Types.	`array`

Note
For a complete list of targeting resource fields, refer to Targeting Object.

Read Site List Targets

Retrieves a list of site lists or app sites that may be targeted.

GET https://api.admanagerplus.yahoo.com/traffic/targeting/sitelists?lineId={lineId}&page={page}&limit={limit}&sort={sort}&dir={dir}&query={query}

All of the accepted parameters are query parameters.

Parameters

Parameter	Description	Data Type	Required
`lineId`	Specifies the line ID.	`integer`	Y
`page`	Specifies the page number.	`integer`	N
`limit`	Specifies the total number of items to return. Maximum allowed value is 100.	`integer`	N
`sort`	Specifies the column to sort by.	`string`	N
`dir`	Specifies the sort direction. Valid values: asc desc	`string`	N
`query`	Specifies the Search term. Use URL encoding conventions (i.e. a space should be replaced with a + or %20). Provide a partial search string or leave it empty to get all results.	`string`	Y

Example Request URL

GET https://dspapi.admanagerplus.yahoo.com/traffic/targeting/sitelists?limit=2&lineId=365277&query=test

Example Response

{
  "response": [
    {
      "type": "APP_LIST",
      "id": 56919,
      "name": "Test Mobile 11/28",
      "createdAt": "2016-11-29T01:00:47Z"
    },
    {
      "type": "SITE_LIST",
      "id": 62187,
      "name": "test site list",
      "createdAt": "2017-05-31T22:35:59Z"
    }
  ],
  "errors": null,
  "timeStamp": "2017-08-03T05:18:34Z"
}

Add/Update Site Lists Targeting

Add or update site lists targeting for the specified line.

POST traffic/lines/{id}/targeting/

Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body

{
  "siteLists": {
    "removed": [],
    "clearAll": false,
    "added": [
      {
        "excluded": false,
        "entityId": 62187
      },
      {
        "excluded": true,
        "entityId": 90950
      }
    ]
  },
  "types": [
    {
      "name": "SITE_LISTS",
      "isTargeted": true
    }
  ]
}

Example Response

{
  "response": {
    "types": [
      {
        "name": "SITE_LISTS",
        "isTargeted": true
      }
    ],
    "siteListsIncluded": [
      {
        "id": 62187,
        "name": "test site list",
        "accountName": "Test_video_karim",
        "createdAt": "2017-05-31T22:35:59Z",
        "updatedAt": "2017-05-31T23:35:01Z",
        "totalSites": 8,
        "type": "SITE_LIST"
      }
    ],
    "siteListsExcluded": [
      {
        "id": 90950,
        "name": "test222",
        "accountName": "Traffic API ADV",
        "createdAt": "2018-11-13T00:50:23Z",
        "updatedAt": "2018-11-13T00:52:11Z",
        "totalSites": 3,
        "type": "APP_LIST"
      }
    ],
    "errors": null,
    "timeStamp": "2018-01-12T01:57:40Z"
  }
}

Additional Resources

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What's Next

Video Ad Placements Targeting

Contents

Overview
Endpoint
Resources
Read Site List Targets
Add/Update Site Lists Targeting