Release Notes
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Release Notes
- 1 Minute to read
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This is a list of all new features and updates that have been made to DSP API endpoints.
Phone Number Audiences Now Supported
August 12, 2025
What happened?
To better align with the DSP UI, phone number audiences are now supported via the email_address endpoint.
What to do?
Use the email_address endpoint and to pass SHA256 encrypted phone numbers as detailed in the Email / Phone Number Audiences article.
Programmatic Guaranteed Deals Now Supported in the Traffic API
July 31, 2025
What happened?
Programmatic Guaranteed Deals (PGD) are now supported via the Traffic API endpoint. This enables a more efficient way to create and manage PGD deals.
What to do?
To create and manage PGD deals, make requests to the agreements endpoint as detailed in the Programmatic Guaranteed Deals article.
Retrieve All Creative Audit Statuses Now Supported through the Traffic API
June 30, 2025
What happened?
Getting creative audit statuses for all creatives under a Seat, Advertiser, or campaign using a single batch call is now supported via the Traffic API endpoint. This enables an efficient way to check approval statuses for a large number of creatives.
What to do?
To retrieve all creative audit statuses, make requests to the creativestatus endpoint as detailed in the Creatives article.
Third-Party Audio Creatives Now Supported in the Traffic API
May 22, 2025
What happened?
Third-party audio creatives are now supported via the Traffic API endpoint. This enables serving audio from third-party ad servers in addition to hosted audio.
What to do?
To create a third-party audio creative, include AUDIO_THIRD_PARTY as a value in the creativeType object in any request as detailed in the Creatives article.
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