---
title: "Mobile Placement"
slug: "mobile-placement"
updated: 2024-09-25T21:05:17Z
published: 2024-09-25T21:05:17Z
canonical: "help.yahooinc.com/mobile-placement"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.yahooinc.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mobile Placement Targeting

*This article describes resources that enable you to read and define mobile placement targeting.*

## Overview

You can target mobile consumers using all mobile placement types (pre-roll, banner, interstitial, etc.), only interstitial ad placements, or only rewarded ad placements.

## Endpoint

```plaintext
/traffic/lines/{id}/targeting
```

- A `GET` request enables you to view mobile placement targeted by the specified line.
- A `POST` request enables you to target mobile placement with the specified line.

## Resources

The `targeting` resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the `MOBILE_PLACEMENT` target type.

The `targeting` resource is defined by the following `MOBILE_PLACEMENT` targeting type-specific fields:

| **Parameter** | **Parameter Type** | **Description** | **Data Type** | **Required** |
| --- | --- | --- | --- | --- |
| `id` | path | Specifies the line ID. | `integer` | Y |
| `mobilePlacements` | body | Specifies the settings targeted: - `INTERSTITIAL` - Interstitial ads are mobile placements that cover all or most of the user’s screen on an app. - `REWARDED` - Rewarded ads allow users to opt-in to watching, or otherwise consuming, ads in exchange for some kind of benefit (i.e. points, lives, virtual goods, or premium content). - `ALL` - Target all mobile placement types. | `array` | Y |
| `types` | body | Specifies an array of targeting types to update, enable, or disable. `MOBILE_PLACEMENT` targeting type must be specified to apply the changes. To learn more, refer to [Targeting Types](/dsp-api/docs/about-targeting#targeting-types). | `array` | Y |

> [!NOTE]
> Note
> 
> For a complete list of `targeting` resource fields, refer to [Targeting Object](/dsp-api/docs/about-targeting).

## Add/Update Mobile Placement Targeting

Add or update mobile placement targeting for the specified line.

```plaintext
POST traffic/lines/{id}/targeting/
```

### Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the `application/json` payload.

#### Example Request URL

```plaintext
POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/
```

#### Example Request Body

```plaintext
{
  "mobilePlacements": [
    "INTERSTITIAL"
  ],
  "types": [
    {
      "name": "MOBILE_PLACEMENT",
      "isTargeted": true
    }
  ]
}
```

#### Example Response

```plaintext
{
  "response": {
    "types": [
      {
        "name": "MOBILE_PLACEMENT",
        "isTargeted": true
      }
    ],
    "mobilePlacements": [
      "INTERSTITIAL"
    ],
    "errors": null,
    "timeStamp": "2018-01-12T01:57:40Z"
  }
}
```

### Additional Resources

[About Targeting](/dsp-api/docs/about-targeting)