Mobile Placement Targeting

This article describes resources that enable you to read and define mobile placement targeting.

Overview

You can target mobile consumers using all mobile placement types (pre-roll, banner, interstitial, etc.), only interstitial ad placements, or only rewarded ad placements.

Endpoint

/traffic/lines/{id}/targeting

• A GET request enables you to view mobile placement targeted by the specified line.

• A POST request enables you to target mobile placement with the specified line.

Resources

The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the MOBILE_PLACEMENT target type.

The targeting resource is defined by the following MOBILE_PLACEMENT targeting type-specific fields:

Note

For a complete list of targeting resource fields, refer to Targeting Object.

Add/Update Mobile Placement Targeting

Add or update mobile placement targeting for the specified line.

POST traffic/lines/{id}/targeting/

Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body

{
  "mobilePlacements": [
    "INTERSTITIAL"
  ],
  "types": [
    {
      "name": "MOBILE_PLACEMENT",
      "isTargeted": true
    }
  ]
}

Example Response

{
  "response": {
    "types": [
      {
        "name": "MOBILE_PLACEMENT",
        "isTargeted": true
      }
    ],
    "mobilePlacements": [
      "INTERSTITIAL"
    ],
    "errors": null,
    "timeStamp": "2018-01-12T01:57:40Z"
  }
}

Additional Resources

About Targeting