---
title: "Mobile Measurability Targeting"
slug: "mobile-measurability-targeting"
updated: 2025-11-14T21:50:13Z
published: 2025-11-14T21:50:13Z
canonical: "help.yahooinc.com/mobile-measurability-targeting"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.yahooinc.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mobile Measurability Targeting

Mobile Measurability enables advertisers to configure Open Measurement for mobile measurability. Enable Open Measurement, disable it or default to ALL where no specific targeting is applied.

## Endpoint

```plaintext
/traffic/lines/{id}/targeting
```

Use the following HTTP methods:

- Use the `GET` method to view line targeting
- Use the `POST` method to update line targeting

### Parameters

| Parameters | Parameter Type | Description | Data Type | Required/Optional |
| --- | --- | --- | --- | --- |
| `id` | query | Specifies the line Id. | `integer` | Required |
| `mobileMeasurementOption` | body | Specifies the measurement option. Allowed Types: - `OPEN_MEASUREMENT` - `ALL` | `string` | Required |
| `types` | body | Specifies an array of targeting types. `MOBILE_MEASUREMENT` must be included to apply changes. | `string` | Required |

## Add or Update Mobile Measuribility

Add or update mobile measurability targeting for the specified line.

```plaintext
POST  traffic/lines/{id}/targeting/
```

### Sample Request URL

```plaintext
POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/{id}/targeting
```

### Sample Request Body

```json
{
  "mobileMeasurementOption": "OPEN_MEASUREMENT",
  "types": [
    {
      "name": "MOBILE_MEASUREMENT",
      "isTargeted": true
    }
  ]
}
```

### Sample Response

```json
{
     ...
        "mobileMeasurementOption": "OPEN_MEASUREMENT",
        "types": [
            {
                "isTargeted": true,
                "name": "MOBILE_MEASUREMENT"
            }
        ],
      ...
    },
    "errors": null,
    "timeStamp": "2025-11-14T17:47:09.077Z"
}
```

> [!NOTE]
> Note
> 
> - When `isTargeted` is set to `false`, Open Measurement will not be enabled, regardless of the `mobileMeasurementOption` value passed.
> - When `"mobileMeasurementOption": "ALL"`, the DSP treats this as no specific measurement targeting, and the line returns `"isTargeted": false`.
> - This feature applies only at the line level within the Traffic API.

## Read Mobile Measurability Targeting

Retrieve the current mobile measurability configuration for a specified line.

### Parameters

| Parameters | Parameter Type | Description | Data Type | Required/Optional |
| --- | --- | --- | --- | --- |
| `id` | query | Specifies the line Id. | `integer` | Required |

### Sample Request URL (Line-Level)

```plaintext
GET  https://dspapi.admanagerplus.yahoo.com/traffic/lines/{id}/targeting/
```

### Sample Response (Line-Level)

```json
{
  "response": {
    "auctionType": "ALL",
    "mobileMeasurementOption": "OPEN_MEASUREMENT",
    "types": [
      {
        "name": "MOBILE_MEASUREMENT",
        "isTargeted": true
      }
    ],
    "errors": null,
    "timeStamp": "2025-11-11T14:41:05Z"
  }
}
```