Mobile Measurability Targeting

Mobile Measurability enables advertisers to configure Open Measurement for mobile measurability. Enable Open Measurement, disable it or default to ALL where no specific targeting is applied.

Endpoint

/traffic/lines/{id}/targeting

Use the following HTTP methods:

• Use the GET method to view line targeting

• Use the POST method to update line targeting

Parameters

Add or Update Mobile Measuribility

Add or update mobile measurability targeting for the specified line.

POST  traffic/lines/{id}/targeting/

Sample Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/{id}/targeting

Sample Request Body

{
  "mobileMeasurementOption": "OPEN_MEASUREMENT",
  "types": [
    {
      "name": "MOBILE_MEASUREMENT",
      "isTargeted": true
    }
  ]
}

Sample Response

{
     ...
        "mobileMeasurementOption": "OPEN_MEASUREMENT",
        "types": [
            {
                "isTargeted": true,
                "name": "MOBILE_MEASUREMENT"
            }
        ],
      ...
    },
    "errors": null,
    "timeStamp": "2025-11-14T17:47:09.077Z"
}

Note

• When isTargeted is set to false, Open Measurement will not be enabled, regardless of the mobileMeasurementOption value passed.

• When "mobileMeasurementOption": "ALL", the DSP treats this as no specific measurement targeting, and the line returns "isTargeted": false.

• This feature applies only at the line level within the Traffic API.

Read Mobile Measurability Targeting

Retrieve the current mobile measurability configuration for a specified line.

Parameters

Sample Request URL (Line-Level)

GET  https://dspapi.admanagerplus.yahoo.com/traffic/lines/{id}/targeting/

Sample Response (Line-Level)

{
  "response": {
    "auctionType": "ALL",
    "mobileMeasurementOption": "OPEN_MEASUREMENT",
    "types": [
      {
        "name": "MOBILE_MEASUREMENT",
        "isTargeted": true
      }
    ],
    "errors": null,
    "timeStamp": "2025-11-11T14:41:05Z"
  }
}