Metrics
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    Metrics


      Article summary

      This article identifies the campaign performance metrics available through the DSP Reporting API, describes how they are measured or calculated, and explains how you can use the metric type ID attribute to select and filter report data.

      Overview

      A metric is quantitative measurement of data: a number (a sum, average, or ratio) that measures the performance of a line or campaign during the reporting period. For example, the Impressions metric tracks the total number of impressions served.

      Campaign performance metrics include both standard metrics and calculated (or derived) metrics.

      • Standard metrics represent measurements of ad impression event data and campaign values that are stored in the fact table.

      • Calculated metrics are derived from the combination of two or more metrics.

      Metric Types

      Every campaign performance metric is identified by a unique metric type ID. You can specify metric type IDs in request payloads to select report data or filter grouped data based on metric values:

      • Metric type IDs specified in the metricTypeIds array determine the metrics returned in a report. To learn more, check out Report Option Object.

      • Metric type IDs, metrics values, and comparison operators specified in the having object define metric-value filters to select ad impression event data. To learn more, check out Having Object.

      The table lists DSP Reporting API metrics by metric type ID, provides the formula for calculated metrics, and indicates whether the metric type is available to clients with seat or GAN access.

      ID

      Metric Type

      Description

      Seat Access

      GAN Access

      Yahoo Native Specific?

      Limitations

      1

      Impressions

      Tracks the number of impressions served. An impression occurs whenever an ad is loaded and displayed.

      Y

      Y

      N

      2

      Clicks

      Tracks the number of ads clicked. A click occurs whenever a user responds to an impression by clicking an ad.

      Y

      Y

      N

      11

      CTR

      Tracks the click-through rate, the percentage of users who view an ad that end up clicking that ad:

      CTR [11] = Clicks [2] / Impressions [1]

      Y

      Y

      N

      23

      Conversion

      Tracks the number of conversions. A conversion occurs whenever a user responds to an impression with an action that is defined by a conversion rule.

      Y

      Y

      N

      25

      Start Views

      Tracks the number of videos started.

      Y

      N

      N

      26

      25% Completions

      Tracks the number of video starts that resulted in at least a 25% completed video.

      Y

      N

      N

      27

      50% Completions

      Tracks the number of video starts that resulted in at least a 50% completed video.

      Y

      N

      N

      28

      75% Completions

      Tracks the number of video starts that resulted in at least a 75% completed video.

      Y

      N

      N

      29

      100% Completions

      Tracks the number of video starts that resulted in a 100% video completion.

      Y

      N

      N

      30

      Drop Rate at 0%

      Tracks the percentage of video starts that were not dropped at all.

      Y

      N

      N

      31

      Drop Rate at 25%

      Tracks the percentage of video starts that were dropped before at least 25% completion.

      Y

      N

      N

      32

      Drop Rate at 50%

      Tracks the percentage of video starts that were dropped before at least 50% completion.

      Y

      N

      N

      33

      Drop Rate at 75%

      Tracks the percentage of video starts that were dropped before at least 75% completion.

      Y

      N

      N

      41

      CPC

      Tracks the cost per click, the average cost paid for each click:

      CPC [41] = Ad Spend [44] / Clicks [2]

      Y

      Y

      N

      42

      CNVR

      Tracks the conversion rate, the rate of conversions per impressions served:

      CNVR [42] = Conversions [23] / Impressions [1]

      Y

      N

      Y

      43

      CPA

      Tracks the cost per action, the average cost per conversion recorded:

      CPA [43] = Ad Spend [44] / Conversions [23]

      Y

      Y

      N

      44

      Advertiser Spending

      Tracks the total budget delivered as measured by the ad server.

      Y

      Y

      N

      45

      Advertiser eCPM

      Tracks the effective cost per thousand impressions:

      Advertiser eCPM [45] = (Ad Spend [44] / Impressions [1]) * 1000

      Y

      N

      N

      46

      Publisher Earnings

      Tracks the amount paid to publishers.

      Y

      N

      N

      47

      Publisher Earnings %

      Tracks the publisher earnings percentage.

      Y

      N

      N

      48

      Inventory eCPM

      Tracks the effective cost per thousand impressions that is paid to publishers:

      Inventory eCPM [48] = (Inventory Cost / Advertiser Spending [44]) * 1000

      Y

      N

      N

      49

      Network Profit

      Tracks network profit based on inventory costs.

      Note: Network Profit does not take into account data costs, data verification services costs, and other fees.

      Y

      N

      N

      50

      Network Profit %

      Tracks the percentage of Advertiser Spending that is profit.

      Note: Network Profit % does not take into account data costs, data verification services costs, and other fees.

      Y

      N

      N

      51

      Network eCPM

      Tracks the network eCPM, the effective cost per thousand impressions paid by the network:

      Network eCPM [45]  = (Advertiser Spending [44] - Publisher Earnings [46]) * 1000

      Y

      N

      N

      53

      Average Frequency

      Tracks the number of impressions served per unique user:

      Average Frequency [53] = Impressions [1] / Unique Viewers [115]

      Y

      N

      N

      500,000 row limit per report

      62

      25% Completion Rate

      Tracks the percentage of video starts that resulted in at least a 25% completed video.

      Y

      N

      N

      63

      50% Completion Rate

      Tracks the percentage of video starts that resulted in at least a 50% completed video.

      Y

      N

      N

      64

      75% Completion Rate

      Tracks the percentage of video starts that resulted in at least a 75% completed video.

      Y

      N

      N

      65

      100% Completion Rate

      Tracks the percentage of video starts that resulted in a 100% completed video.

      Y

      N

      N

      100

      Yahoo Measurable Impressions

      Tracks the number of impressions measured for viewability.

      Note: Not all impressions may be measured because of technical limitations or publisher page design.

      Y

      N

      N

      101

      Yahoo Viewable Impressions

      Tracks the viewable impressions per MRC Viewable Impression Guidelines.

      Yahoo Viewable Impressions [101] = Impressions [1] - Measured Impressions [100]

      Y

      N

      N

      102

      Yahoo Viewable Rate

      Tracks the percentage of measured impressions that were viewable:

      Yahoo Viewable Rate [102] = Yahoo Viewable Impressions [101] / Measured Impressions [100]

      Y

      N

      N

      103

      Yahoo Nonviewable impressions

      Tracks the number of impressions that were not viewable:

      Non-Viewable Impressions [104] = Impressions [100] - Yahoo Viewable Impressions [101]

      Y

      Y

      N

      104

      Yahoo Non-Measurable Impressions

      Tracks the number of impressions where viewability could not be measured:

      Non-Measurable Impressions [104] = Impressions [1] - Yahoo Measurable Impressions [100]

      Y

      N

      N

      105

      Yahoo Measurable Rate

      Tracks the percentage of impressions measured for viewability:

      Yahoo Measurable Rate [105] = Measured Impressions [100] / Impressions [1]

      Y

      N

      N

      106

      Impression Distribution Viewable

      Tracks the percentage of impressions that were viewable:

      Impression Distribution Viewable [106] = Viewable Impressions [101] / Impressions [1]

      Y

      N

      N

      107

      Impression Distribution Nonviewable

      Tracks the percentage of impressions that were not viewable:

      Impression Distribution Nonviewable [107] = Non-Viewable Impressions [103] / Impressions [1]

      Y

      N

      N

      108

      Impression Distribution Nonmeasurable

      Tracks the percentage of impressions that were not measured:

      Impression Distribution Nonmeasurable [108] = Non-Measured Impressions [104] / Impressions [1]

      Y

      N

      N

      109

      View Through Conversion

      Tracks view-through conversions. A view-based conversion occurs when a user views an ad impression.

      Y

      N

      N

      110

      Click Through Conversion

      Tracks click-through conversions. A click-based conversion occurs when a user clicks on an ad impression, and eventually converts on the advertiser’s site who served the ad.

      Y

      N

      N

      111

      View Through Conversion Rate

      Tracks the percentage of view-through conversions.

      Y

      N

      N

      112

      Click Through Conversion Rate

      Tracks the percentage of click-through conversions.

      Y

      N

      N

      113

      View Through CPA

      Tracks the view-through CPA rate, the cost per view through conversion:

      View Through CPA [113] = Advertiser Spending [44] / View Through Conversions [109]

      Y

      N

      N

      114

      Click Through CPA

      Tracks the click-through CPA rate, the cost per click-through conversion:

      Click Through CPA [114] = Advertiser Spending [44] / Click Through Conversions [110]

      Y

      N

      N

      115

      Unique Viewers

      Tracks the number of unique users.

      Y

      N

      N

      500,000 row limit per report

      116

      Seat Tech Fee

      Tracks the technical fee charged for using the Yahoo DSP.

      Y

      N

      N

      117

      Seat Data Fee

      Tracks the fee charged for using Yahoo audience data.

      Y

      N

      N

      129

      Seat Management Fee

      Tracks the cost/fee charged for professional services provided by the platform account team.

      Y

      N

      N

      134

      Filtered Impressions

      Tracks the number of filtered impressions.

      Y

      N

      N

      500,000 row limit per report

      135

      Filtered Clicks

      Tracks the number of filtered clicks.

      Y

      N

      N

      500,000 row limit per report

      137

      Conversion Value

      Tracks the ROAS conversion value.

      Y

      N

      N

      Supported only for USD

      138

      ROAS

      Tracks the return on ad spend:

      ROAS [138] = Conversion Value [137] / Advertiser Spending [44]

      Y

      N

      N

      Supported only for USD

      163

      Moat Viewable Rate

      Tracks Moat viewable rate for display metrics:

      Moat Viewable Rate [163] = Moat Viewable Impressions [166] / Moat Measurable Impressions [167]

      Y

      N

      N

      166

      Moat Viewable Impressions

      Tracks Moat viewable impressions for display metrics.

      Y

      N

      N

      167

      Moat Measurable Impressions

      Tracks Moat measurable impressions for display metrics.

      Y

      N

      N

      168

      VCPM

      The Viewable CPM (vCPM) price. Some video advertisers determine ROI by looking at the cost to deliver only viewable impressions. These advertisers may use vCPM to bid the maximum amount they want to pay for a viewable ad.

      Y

      Y

      N

      169

      CPCV

      When a viewer watches a video to completion.

      Y

      Y

      N

      171

      Cross-device Conversions

      Tracks the number of cross-device conversions.

      Y

      N

      N

      173

      Qualified Bid Requests

      The number of bid requests the ad qualified for, based on its targeting criteria.

      Y

      Y

      N

      Valid only when dataSource=15. Not supported with Seat 56

      180

      Yahoo Data Fees

      Tracks Yahoo data fees.

      Y

      N

      N

      Supported only for USD

      184

      Third Party Data Fees

      Tracks third party data fees.

      Y

      N

      N

      Supported only for USD

      188

      Order Management Fee

      Tracks the order management fee.

      Y

      N

      N

      192

      Ad Serving Cost

      A variable cost that tracks expenses associated with the third-party storage, tracking, and delivery of assets including per-impression charges and fees.

      Y

      N

      N

      196

      Ad Verification Cost

      A cost associated with the measurement and verification of target delivery.

      Y

      N

      N

      200

      Audience Measurement Cost

      A variable cost that tracks expenses associated with the identification and measurement of delivery to specific audiences, segments, or devices.

      Y

      N

      N

      204

      Brand Safety Cost

      A variable cost that tracks expenses related to inventory quality, brand safety, and fraud avoidance.

      Y

      N

      N

      208

      Viewability Cost

      The cost of third-party viewability targeting services you opt in to in the Vendor Store.

      Y

      N

      N

      212

      Other Cost

      A custom fee type that you define at the line level for margin management calculations of miscellaneous costs associated with running digital media campaigns.

      Y

      N

      N

      216

      Total Variable Cost

      The total amount of your variable costs (ad serving costs, verification, audience measurement, brand safety, viewability and other).

      Y

      N

      N

      242

      Moat Impressions Analyzed

      Tracks the number of impressions tracked by Moat.

      Y

      N

      N

      500,000 row limit per report

      243

      Moat AVOC

      Tracks the number of measurable impressions where the ad played to completion and was both visible and audible on completion.

      Y

      N

      N

      500,000 row limit per report

      244

      Moat AVFH

      Tracks the number of Moat measurable impressions that are both audibile and fully on-screen for at least half of the ad’s duration.

      Y

      N

      N

      500,000 row limit per report

      245

      MOAT Measurability Rate

      Tracks the Moat measurability rate, the percentage of impressions where Moat viewability was measurable:

      Moat Measurability Rate [245] = Moat Measurable Impressions [167] / Impressions [1]

      Y

      N

      N

      500,000 row limit per report

      247

      MOAT AVOC Rate

      Tracks the Moat AVOC rate, the percentage of measurable impressions where the ad played to completion and was both visible and audible on completion:

      MOAT AVOC Rate [247] = MOAT AVOC [243] / Moat Measurable Impressions [167]

      Y

      N

      N

      500,000 row limit per report

      249

      Skipped Ads

      Tracks the total number of skipped ads.

      Y

      N

      N

      254

      Bid Responses

      The number of bid responses made to qualified bid requests.

      Y

      Y

      N

      Valid only when dataSource=15. Not supported with Seat 56

      260

      Total Vendor Fee

      The total cost of the third-party vendor services you purchase in the Vendor Store, such as targeting, inventory quality and measurement services.

      Y

      N

      N

      296

      Bid Price Without Multiplier

      The bid price with no bid multipliers applied.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      298

      Bid Price Without Multiplier Order Currency

      The bid price without a bid multiplier in the campaign currency.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      301

      Multiplied eCPM

      The bid price with a bid multiplier factored in.

      Y

      N

      N

      Only valid when data source = 15. Not supported with Seat 56

      302

      Bid CPM

      The CPM bid.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      304

      Bid CPM Order Currency

      The CPM bid in the campaign currency.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      305

      Dynamic Conversion Value

      An amount you assign in the Line Properties to certain pixels, or a dynamic value you pass to DSP via your pixels that represents the actual value in a shopping cart.

      Y

      N

      N

      317

      Very First Conversion

      Includes only the first conversion attributed to an event and ignores any subsequent conversions that map to the same event.

      Y

      N

      N

      318

      Moat GroupM Viewability Rate

      The percentage of video impressions Moat records as meeting the GroupM standard for viewability relative to the number of Moat-measurable impressions.

      Y

      Y

      N

      319

      Unique Converters

      The number of converters who are unique users.

      Y

      N

      N

      500,000 row limit per report

      320

      Unique Click Through Converters

      The number of click through converters who are unique users.

      Y

      N

      N

      500,000 row limit per report

      321

      Unique View Through Converters

      The number of view through converters who are unique users.

      Y

      N

      N

      500,000 row limit per report

      322

      Programmatic Guaranteed Deal Fee

      The fee charged for running programmatic guaranteed lines using DSP.

      Y

      Y

      N

      328

      Third Party Conversions

      Reports the number of conversions that were received from SKAdNetwork or real time Honor Claims/Arbitration Results conversions for supported Mobile Measurement Partners (MMPs).

      Y

      Y

      N

      329

      Audience Impressions

      A unit of measure that includes the total number of times people passing Digital-Out-Of-Home screens are likely to notice a message.

      Y

      Y

      N

      330

      Data Fee Tax

      The city, county, and state government tax amount in dollars charged on top of the Total Data Fee. Tax rates vary based on the city, county, and state in which the supply partner is headquartered. Tax rates are subject to change.

      Y

      Y

      N

      Metric only available if your seat is enabled to bid and report SAAS tax.

      334

      Inventory Cost Tax

      The city, county, and state government tax amount in dollars charged on top of the Inventory Cost. Tax rates vary based on the city, county, and state in which the supply partner is headquartered. Tax rates are subject to change.

      Y

      Y

      N

      Metric only available if your seat is enabled to bid and report SAAS tax.

      338

      Management Fee Tax

      The city, county, and state government tax amount in dollars charged on top of the Management Fee. Tax rates vary based on the city, county, and state in which the supply partner is headquartered. Tax rates are subject to change.

      Y

      Y

      N

      Metric only available if your seat is enabled to bid and report SAAS tax.

      346

      Vendor Fee Tax

      The city, county, and state government tax amount in dollars charged on top of the Total Vendor Fee. Tax rates vary based on the city, county, and state in which the supply partner is headquartered. Tax rates are subject to change.

      Y

      Y

      N

      Metric only available if your seat is enabled to bid and report SAAS tax.

      350

      Total Tax

      The total tax amount on all fees related to your use of DSP and third-party services (Data Fees, Inventory Costs, Management Fees, Platform Fees, and Vendor Fees).

      Y

      Y

      N

      Metric only available if your seat is enabled to bid and report SAAS tax.

      365

      Cost Per Valid Video View (CPV)

      A Cost per View (CPV) goal tracks the advertiser cost as it relates to the number of times end users view an ad:

      Advertiser Spending [44] / Yahoo Viewable Impressions [101]

      Y

      Y

      N

      371

      Bid Price Without Multiplier Advertiser Currency

      The bid price without a bid multiplier in the advertiser’s currency.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      373

      Bid Price Without Multiplier Seat Currency

      The bid price without a bid multiplier in the seat currency.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      375

      Bid CPM Advertiser Currency

      The CPM bid in the advertiser currency.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      377

      Bid CPM Seat Currency

      The CPM bid in the seat currency.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      382

      Bid Shading Cost Savings

      The amount of money you save from DSP bid shading on first-price auctions.

      Y

      Y

      N

      Only valid when data source = 15. Not supported with Seat 56

      386

      Companion Impressions

      The number of impressions recorded for companion creatives.

      Y

      Y

      N

      387

      Companion Clicks

      The number of clicks recorded for companion creatives.

      Y

      Y

      N

      390

      Mail Ad Opens

      The number of impressions of the Mail Ad asset.

      Y

      N

      Y

      391

      Mail Ad Form Submits

      When you use the Sponsored Mail Form-Fill format, the number of completed forms.

      Y

      N

      Y

      392

      Mail Ad Saves

      The number of mail users who clicked Save.

      Y

      N

      Y

      393

      Mail Ad Forwards

      The number of email addresses the email was forwarded to.

      Y

      N

      Y

      394

      Mail Ad Click Outs

      The number of users who clicked a link to out the advertiser landing page.

      Y

      N

      Y

      395

      Mail Ad Submit Rate

      When a user interacts with sponsored mail form-fill ads, the rate at which those users completed the form for submission.

      Y

      N

      Y

      396

      Mail Ad Saves Rate

      The rate of mail saves over mail opens.

      Y

      N

      Y

      397

      Mail Ad Forward Rate

      The rate of mail forwards over mail opens.

      Y

      N

      Y

      398

      Mail Ad Click Outs Rate

      The rate of mail click outs over mail opens.

      Y

      N

      Y

      399

      Filtered Companion Impressions

      Tracks the number of Filtered Companion Impressions.

      Y

      N

      Y

      500,000 row limit per report

      400

      Filtered Companion Clicks

      Tracks the number of Filtered Companion Clicks.

      Y

      Y

      N

      500,000 row limit per report

      426

      Estimated Billable Amount

      Tracks the The costs and fees associated with lines or campaigns.

      Estimated Billable Amount [426] = Inventory Cost + Platform fee + Total data fee + Seat Management fee [129] + Total Vendor Fee + Order Management Fee [188]+ Programmatic Guaranteed Deal Fee + Total Tax (if applicable)

      Note: You can request the Estimated Billable Amount using the Advertiser Currency, Seat Currency or Campaign Currency. Check out Report Option Object for details.

      Y

      N

      N

      430

      Unique People

      The number of users that the Yahoo cross-device people graph identifies as unique people.

      Y

      Y

      N

      431

      Converters by People

      The number of converters that the Yahoo cross-device people graph identifies as unique people.

      Y

      Y

      N

      432

      Click Through Converters by People

      The number of click-through converters that the Yahoo cross-device people graph identifies as unique people.

      Y

      Y

      N

      433

      View Through Converters by People

      The number of view-through converters that the Yahoo cross-device people graph identifies as unique people.

      Y

      Y

      N

      441

      Cost Per Tune-In

      For CTV lines, the Cost Per Tune-In.

      Y

      N

      N

      446

      Unique Households

      For CTV lines, the number of unique households. EU users may have access to limited data because of privacy restrictions.

      Y

      Y

      N

      447

      Average Frequency per Household

      For Connected TV (CTV) lines, this is defined as the average impressions per household (Impressions / Unique Households). European Union (EU) advertisers may have access to limited data due to privacy restrictions.

      Y

      Y

      N

      448

      Average Impression Multiplier

      Tracks the average impression multiplier on Digital-Out-Of-Home screens.

      Average Impression Multiplier [448] = Audience Impressions [329] / Impressions [1]

      Y

      Y

      N

      453

      Estimated Number of Store Visits

      Tracks the number of store visits.

      Y

      Y

      N

      500,000 row limit per report

      455

      Estimated Unique Store Visitors

      Tracks the number of unique store visitors.

      Y

      Y

      N

      500,000 row limit per report

      456

      Estimated Store Visit Through Rate (VTR)

      Tracks the visit through rate.

      Estimated Visit through rate [456] = (Number of Store Visits [452] / Match Rate) / Impressions [1]

      Y

      Y

      N

      500,000 row limit per report

      457

      Estimated Cost per Store Visit (CPSv)

      Tracks the cost per store visit.

      Estimated Cost per Store Visit [457] = Advertiser Spending [44] / (Number of Store Visits [452] / Match Rate)

      Y

      Y

      N

      500,000 row limit per report

      461

      Very First View Through Conversion

      Tracks the count of view-through conversions generated where the ad was the user’s first view exposure.

      Y

      Y

      N

      462

      Very First Click Through Conversion

      Tracks the count of click-through conversions generated where the ad was the user’s first click exposure.

      Y

      Y

      N

      463

      Very First View Through CPA

      Tracks the cost per very first view through conversion: Very First View Through CPA [463] = Advertiser Spending [44] / Very First View Through Conversions [461]

      Y

      N

      N

      464

      Very First Click Through CPA

      Tracks the cost per very first click through conversion: Very First Click Through CPA [464] = Advertiser Spending [44] / Very First Click Through Conversions [462]

      Y

      N

      N

      465

      View Through Dynamic Conversion Value

      The monetary value of each dynamic view-through conversion to the advertiser. The advertiser enters this value when they create a new line.

      Y

      N

      N

      466

      View Through Dynamic Conversion ROAS

      Tracks the return on ad spend: View Through Dynamic Conversion ROAS [466] = View Through Dynamic Conversion Value [465] / Advertiser Spending [44]

      Y

      N

      N

      467

      Click Through Dynamic Conversion Value

      The monetary value of each dynamic click-through conversion to the advertiser. The advertiser enters this value when they create a new line.

      Y

      N

      N

      468

      Click Through Dynamic Conversion ROAS

      Tracks the return on ad spend:

      Click Through Dynamic Conversion ROAS [468] = Click Through Dynamic Conversion Value [467] / Advertiser Spending [44]

      Y

      N

      N

      469

      View Through Conversion Value

      The monetary value of each view-through conversion to the advertiser. The advertiser enters this value when they create a new line.

      Y

      Y

      N

      470

      View Through ROAS

      Tracks the return on ad spend:

      View Through ROAS [470] = View Through Conversion Value [469] / Advertiser Spend [44]

      Y

      N

      N

      471

      Click Through Conversion Value

      The monetary value of each click-through conversion to the advertiser. The advertiser enters this value when they create a new line.

      Y

      Y

      N

      472

      Click Through ROAS

      Tracks the return on ad spend:

      Click Through ROAS [472] = Click Through Conversion Value [471] / Advertiser Spend [44]

      Y

      N

      N

      473

      Very First View Through Conversion Value

      (Yahoo Native Only) The monetary value of a user’s first view-through conversion.

      Y

      Y

      N

      474

      Very First View Through ROAS

      Tracks the return on ad spend:

      Very First View Through ROAS [474] = Very First View Through Conversion Value [473] / Advertiser Spend [44]

      Y

      N

      N

      475

      Very First Click Through Conversion Value

      (Yahoo Native Only) The monetary value of a user’s first click-through conversion.

      Y

      Y

      N

      476

      Very First Click Through ROAS

      Tracks the return on ad spend:

      Very First Click Through ROAS [476] = Very First Click Through Conversion Value [475] / Advertiser Spend [44]

      Y

      N

      N

      523

      Average People Frequency

      Tracks the number of measurable impressions by people per Unique people: Average People Frequency [523] = Measurable impressions by people [522] / Unique people [430]

      Y

      Y

      N

      560

      Yahoo Demo Fee

      In cases where Yahoo charges a demographic fee, this is the fee for all impressions with age and gender targeting. 

      Y

      Y

      N

      564

      Yahoo Segment Fee

      The data fee applied for the use of the following types of Yahoo audiences (Mail Domain, POI Location, Purchase Receipt, Search Keyword, Tailored Audience, Lookalike Audience and Predictive Audiences).

      Y

      Y

      N

      570

      Third Party Segment Fee

      The data fee applied for the use of third party Data Management Platform (DMP) audiences (BlueKai, Axion, etc.)

      Y

      Y

      N

      583

      Available Bid Requests

      The number of bid requests that were received, but did not qualify for the ad’s targeting criteria.

      Y

      Y

      N

      Valid only when dataSource=15. Not supported with Seat 56

      584

      Average Win Rate

      The rate in which impressions were delivered out of the qualified bid requests. The Average Win Rate (AWR) is calculated as the Total Impressions/Qualified Bid Requests x 100.

      Y

      Y

      N

      Valid only when dataSource=15. Not supported with Seat 56

      619

      Tile Impressions

      Tracks the impression count per each tile card.

      Y

      N

      Y

      624

      Tile Click Outs

      Tracks the click count per each tile card.

      Y

      N

      Y

      705

      Tracked Actions

      Pixel rules that are used for tracking events.

      Note: The API name is currently named Tracked Conversions and will be updated to Tracked Actions.

      N

      Y

      N


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