Email / Phone Number Audiences

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Email / Phone Number Audiences

2 Minutes to read

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Important
This Email / Phone Number Audiences endpoint is scheduled for future removal. This endpoint is being replaced by the customsegments endpoint.

Custom audiences that can be built by providing email addresses or phone numbers.

Hierarchy

Define an Email Address or Phone Number audience at the advertiser level.

Endpoint

/traffic/audiences/email_address

Use the following HTTP methods:

Use the GET method to read an existing email address or phone number audience.
Use the POST method to create a new email address or phone number audience.
Use the PUT method to update an existing email address or phone number audience.

Resources

The following parameters are supported.

Field	Description	Data Type	Create	Update
`id`	Specifies the audience ID.	`integer`	N/A	Required
`name`	Specifies the name of the audience.	`string`	Required	Optional
`status`	Specifies the current status of the audience. Allowed values: `ACTIVE`: you can target the audience. `INACTIVE`: you cannot target the audience. Defaults to `ACTIVE` if you don’t specify a value.	`string`	Optional	Optional
`accountId`	Specifies the advertiser ID. An audience is tied to its advertiser and you can only use it in that advertiser’s campaigns. To learn more, refer to Advertisers.	`integer`	Required	Required
`seedList`	Specifies an array of email addresses or phone numbers hashed using the SHA256 cryptographic hashing algorithm. The limit is 50K items per request.	`array`	Required	Optional
`createdAt`	A read-only field that specifies when the audience was created.	`string`	N/A	N/A

Read Audience

Read an email address audience.

GET traffic/audiences/email_address/{id}?accountId={accountId}

Parameters

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the audience ID.	`integer`	Y
`accountId`	query	Specifies the advertiser ID.	`integer`	Y

Sample Request URL

GET https://dspapi.admanagerplus.yahoo.com/traffic/audiences/email_address/50351924?accountId=1356341

Sample Response

{
  "response": {
    "status": "ACTIVE",
    "id": 50351924,
    "name": "audienceTest",
    "accountId": 1356341,
    "createdAt": "2017-10-20",
    "retentionDays": 730
  },
  "errors": null,
  "timeStamp": "2017-10-20T19:04:17Z"
}

Read History

Get the history and status of an email address or phone number audience.

GET /traffic/audiences/email_address/{id}/history?accountId={accountId}

Parameters

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the audience ID.	`integer`	Y
`accountId`	query	Specifies the advertiser ID.	`integer`	Y

Sample Request URL

GET https://dspapi.admanagerplus.yahoo.com/traffic/audiences/email_address/50351924/history?accountId=1356341

Sample Response

{
  "response": [
    {
      "id": "AUDAP_Email_20171020T2233502619009",/co
      "status": "Active",
      "failPercentage": 0,
      "type": "SHA256EMAIL",
      "createdDate": "2017-10-20T22:33:50",
      "errorMessage": "",
      "failedRecords": [],
      "totalIds": 1,
      "duplicated": 0,
      "totalFailed": 0
    }
  ],
  "errors": null,
  "timeStamp": "2018-09-04T19:04:38Z"
}

Create Audience

Create a new email address or phone number audience.

POST /traffic/audiences/email_address

Parameters

All fields are specified in the body of the application/json payload.

Sample Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/audiences/email_address

Sample Request Body

{
  "name": "audience3",
  "accountId": 1356341,
  "seedList": [
    "251014dafc651f68edac7e583edab8ed4fbdbe176b9b4c81f67e9e87a66da103",
    "afbc34416ac6e7fbb97331a21fa2823f56952c0796a615d05a07a08cc52704da",
    "42cbe7eebb412bbcd5b566945df59f67962106041ae7ea39f5bc6ee99307c19e",
    "379b4653a40878da7a58458e4d9a99f834fb12179a5d4e2a840f77dc090c9a98"
  ]
}

Sample Response

{
  "response": {
    "id": 50351924,
    "name": "audience3",
    "status": "ACTIVE",
    "accountId": 1356341,
    "createdAt": "2017-10-11",
    "retentionDays": 730
  },
  "errors": null,
  "timeStamp": "2017-10-11T00:33:54Z"
}

Update Audience

Update an existing email address or phone number audience.

PUT /traffic/audiences/email_address/{id}

Partial updates are supported; values of supported fields that are not in the payload remain unchanged.

Parameters

The audience id is specified in the endpoint path. All other fields are specified in the body of the application/json payload.

Sample Request URL

PUT https://dspapi.admanagerplus.yahoo.com/traffic/audiences/email_address/50351924

Sample Request Body

{
  "name": "audienceTest_2",
  "accountId": 1356341
}

Sample Response

{
  "response": {
    "id": 50351924,
    "name": "audienceTest_2",
    "status": "ACTIVE",
    "accountId": 1356341,
    "createdAt": "2017-10-20",
    "retentionDays": 730
  },
  "errors": null,
  "timeStamp": "2017-10-20T19:23:53Z"
}

Delete Audience

The DSP Traffic API does not support the deletion of email address or phone number audiences.

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What's Next

IP Address Audiences

Contents

Hierarchy
Endpoint
Resources
Read Audience
Read History
Create Audience
Update Audience
Delete Audience