Dimensions

3

Creative Size

Returns two dimensions: the Creative Size and the ID.

• Creative Size ID: An integer that specifies the Creative Size ID.

• Creative Size: A string that specifies the name of the Creative Size expressed in terms of its dimensions. For example, 300x250.

Note: This dimension was previously known as Layout.

Y

Y

4

Advertiser

Returns two dimensions: the ID and name of the advertiser.

• Advertiser ID: An integer that specifies the advertiser ID number.

• Advertiser: A string that specifies the name of the advertiser.

Y

Y

5

Campaign

Returns two dimensions: the ID and name of the campaign.

• Campaign ID: An integer that specifies the campaign ID.

• Campaign Name: A string that specifies the name of the campaign.

Y

Y

6

Line

Returns two dimensions: the ID and name of the line.

• Line ID: An integer that specifies the line ID.

• Line: A string that specifies the name of the line.

Y

Y

7

Ad

Returns two dimensions: the ID and name of the ad.

• Ad ID: An integer that specifies the ad ID.

• Ad: A string that specifies the name of the ad.

Y

Y

8

Creative

Returns two dimensions: the ID and name of the creative.

• Creative ID: An integer that specifies the creative ID.

• Creative Name: A string that specifies the creative name.

Y

N

9

Domain

Returns the unique Internet address for a website.

Y

N

14

Advertiser Category ID

Returns the advertiser category ID as defined by the trafficker.

Y

N

19

Country

Returns two dimensions: the ID and name of the country.

• Country ID: An integer that specifies the country ID.

• Country: A string that specifies the name of the consumer’s country.

Y

N

20

Region

Returns the name of the consumer’s region or state.

Y

N

21

City

Returns two dimensions: the ID and name of the city.

• City ID: An integer that specifies the city ID of the consumer’s city.

• City: A string that specifies the name of the consumer’s city.

Y

N

22

Postal Code

Returns the consumer’s zip or postal code.

• Zip/Postal Code: A string that specifies the consumer’s zip code or postal code.

Y

Y

500,000 row limit per report

23

Device Category

Returns two dimensions: the ID and name of device category.

• Device Category ID: An integer that specifies the device category ID.

• Device Category Name: A string that specifies the name of the mobile operating system.

Y

N

24

Mobile OS Version

The release number of the operating system for iOS, Android, RIM OS, or Windows Phone OS. Make sure to include the Mobile OS dimension when you use this dimension.

Y

Y

500,000 row limit per report

25

Browser Type

Returns two dimensions: the ID and name of the browser type.

• Browser Type ID: An integer that specifies the ID of the browser type.

• Browser Type Name: A string that specifies the name of the consumer’s browser.

Y

N

27

Age

Returns two dimensions: the ID and age range.

• Age ID: An integer that specifies the age ID.

• Age: A string that specifies the name of the age group expressed as a range of ages. For example, 25-34.

Possible values:

• 0 : 18-20

• 1 : 21-24

• 2 : 25-34

• 3 : 35-44

• 4 : 45-49

• 5 : 50-54

• 6 : 55-64

• 7 : 65+

• 9 : UNKNOWN

Note: All data for this dimension is sourced from Yahoo.

Y

N

28

Gender

Returns two dimensions: the ID and name of the gender.

• Gender ID: An integer that specifies the gender ID.

• Gender: A string that specifies the gender of the segment.

Possible values:

• 0 : Unknown

• 1 : Male

• 2 : Female

Note: All data for this dimension is sourced from Yahoo.

Y

N

31

Ad Position

The location on a page where the ad is displayed.

Y

Y

34

Device Type

Returns two dimensions: the ID and name of the device type.

• Device Type Id: An integer that specifies the Device Type Id.

• Device Type Name: A string that specifies the name of the device used by the consumer.

Possible values:

• 0 : Unknown

• 1 : Desktop

• 2 : Phone

• 3 : Tablet

• 4 : Connected TV

• 5 : Digital-Out-Of-Home

• 6 : Connected Audio

• 7 : Linear TV

• 8 : Media Player

• 9 : Set-Top Box

Y

Y

39

Targeted Audience

DEPRECATED Use Target Segment dimension type (104, 165) instead.

Y

N

500,000 row limit per report

42

Advertiser Sub-Category

Returns two dimensions: the ID and name of the advertiser subcategory in the IAB Taxonomy.

• Advertiser Sub-Category ID: An integer that specifies the advertiser subcategory ID.

• Advertiser Sub-Category: A string that specifies the name of the advertiser subcategory.

Y

N

500,000 row limit per report

46

Pixel

Returns two dimensions: the Beacon ID and name of a conversion rule.

• Beacon ID: An integer that specifies the beacon ID of the conversion rule.

• Beacon: A string that specifies the name of the conversion rule.

Y

Y

47

Subdomain

Returns a subdomain of a site such as a regional property or subsite that is distinguished from a parent site.

For example, att.yahoo.com or tw.finance.yahoo.com.

Y

N

50

Deal

A string that specifies the Deal ID and name of the Deal.

Y

N

55

App Name

Name of the app. Supported for both mobile and Connected TV (CTV) apps.

Y

Y

56

Seat ID

Returns two dimensions: the Seat ID and the Seat Name.

Advertisers who have the appropriate privileges may access and return advertising data from multiple seats.

To learn more, check out seats.

Y

Y

63

Media Type

Please use Line Channel Type (ID: 1225) instead of this dimension. Line Channel Type replaces the Media Type (ID:63) and Line Type dimensions (ID: 1134).

Y

Y

64

Advertiser Group

A customized group of advertisers as defined by the user (e.g., an advertiser group can be defined as all advertisers in the NE region of the United States.)

Y

Y

66

Mobile Carrier

The name of the carrier for the device on which the ad was served (e.g, Verizon, AT&T).

Y

Y

73

Line Billing Method

Returns two dimensions: the ID and the name of the Line Billing Method.

• Line Billing Method: An integer that specifies the line billing method ID.

• Line Billing Method: A string that specifies the line billing method name.

Possible values:

• Default

• 1 : Profit Margin

• 2 : CPM Price

• 3 : CPC

• CPCV

Y

N

74

Parent Line

The name of the original line for a cloned line.

Y

Y

75

Market Area

Returns two dimensions: the ID and name of the Nielsen Designated Marketing Area.

• Market Area ID: An integer that specifies the ID of the DMA.

• Market Area: A string that specifies the name of the DMA.

Y

N

80

Frequency Bucket 1d

The frequency bucket based on a one-day frequency window.

For example, if you select the Campaign and Frequency Bucket 1d dimensions and the Impressions metric, DSP provides details on how many users saw the ad from the campaign 0, 1, 2-3, etc. times for each one-day window within the reporting date range.

Possible values include:

• 0 = No impressions were seen

• 1 = The % of users who saw the ad 1 time

• 2-3 = The % of users who saw the ad 2-3 times

• 4-7 = The % of users who saw the ad 4-7 times

• 8-11 = The % of users who saw the ad 8-11 times

• 12-14 = The % of users who saw the ad 12-14 times

• 15+ = The % of users who saw the ad 15+ times

• Null = The % of users who could not be counted due to GDPR, CCPA, and other privacy regulations.

Do not combine with Frequency Bucket 30d (82) or Frequency Bucket 7d (81).

Y

Y

81

Frequency Bucket 7d

The frequency bucket based on a seven-day frequency window.

For example, if you select the Campaign and Frequency Bucket 7d dimensions and the Impressions metric, DSP provides details on how many users saw the ad from the campaign 0, 1, 2-3, etc. times for each seven-day window within the reporting date range.

Possible values include:

• 0 = No impressions were seen

• 1 = The % of users who saw the ad 1 time

• 2-3 = The % of users who saw the ad 2-3 times

• 4-7 = The % of users who saw the ad 4-7 times

• 8-11 = The % of users who saw the ad 8-11 times

• 12-14 = The % of users who saw the ad 12-14 times

• 15+ = The % of users who saw the ad 15+ times

• Null = The % of users who could not be counted due to GDPR, CCPA, and other privacy regulations.

Do not combine with Frequency Bucket 1d (80) or Frequency Bucket 30d (82).

Y

Y

82

Frequency Bucket 30d

The frequency bucket based on a thirty-day frequency window.

For example, if you select the Campaign and Frequency Bucket 30d dimensions and the Impressions metric, DSP provides details on how many users saw the ad from the campaign 0, 1, 2-3, etc. times for each thirty-day window within the reporting date range.

Possible values include:

• 0 = No impressions were seen

• 1 = The % of users who saw the ad 1 time

• 2-3 = The % of users who saw the ad 2-3 times

• 4-7 = The % of users who saw the ad 4-7 times

• 8-11 = The % of users who saw the ad 8-11 times

• 12-14 = The % of users who saw the ad 12-14 times

• 15+ = The % of users who saw the ad 15+ times

• Null = The % of users who could not be counted due to GDPR, CCPA, and other privacy regulations.

Do not combine with Frequency Bucket 1d (80) or Frequency Bucket 7d (81).

Y

Y

103

Pixel Parameter

Returns the Pixel Query String, the parameters passed to a pixel query.

Y

N

104

Target Audience ID : Group A

Returns two dimensions: the ID and name of the targeted segment.

• Targeted Audience ID: Group A: An integer that specifies the ID of the targeted segment.

• Targeted Audience: Group A: A string that specifies the name of the targeted segment.

Y

Y

106

Inventory Type

Returns the name of the inventory type. Options include:

• App

• Web

Y

N

107

Bucketed Age

Returns two dimensions: the ID and age range. The Age ID is an integer that specifies the age ID. The Age is a string that specifies the name of the age group expressed as a range of ages. Options include:

• 0 : 18-20

• 1 : 21-24

• 2 : 25-34

• 3 : 35-44

• 4 : 45-49

• 5 : 50-54

• 6 : 55-64

• 7 : 65+

• 9 : UNKNOWN

Note: This is the same dimension as the Age (ID: 27) dimension.

Y

Y

108

Demo Vendor

The selected demographic data provider used for targeting and measurement in a campaign.

Y

Y

122

Mobile OS

Operating System where the ad was served (e.g., iOS, Android, RIM OS, Windows Phone OS, or Unknown).

Y

Y

500,000 row limit per report

124

Mobile Make

The make of the device on which the ad was served (e.g., Apple, Samsung)

Y

Y

125

Mobile Model

The model of the device on which the ad was served (e.g., iPhone X, Galaxy S10 Plus)

Y

Y

126

Connection Type

The active connection type for the device when the ad was displayed (e.g., Wifi, Cellular).

Y

Y

127

ISP

Internet Service Provider.

Y

Y

128

Creative Custom ID

The custom ID set by an advertiser for the creative. Requires Creative (Dimension 8) also in the request for creative custom ID to work.

Y

Y

147

Days to Conversion

Filters by time bucket (‘number of days’ groupings) that elapsed between impressions and conversions.

Y

Y

149

Package

The package name and ID.

Y

N

150

Exchange Deal ID

Returns two dimensions: the deal ID and name of the exchange deal received from the supply partner to uniquely identify a supply slice.

Y

N

151

Dot Rule

Returns the dot rule ID.

Y

Y

153

Connected TV Device

A filter to distinguish between the Connected TV (CTV) device types “Smart TV” or “Streaming Device.”

Y

Y

For connected TV lines only.

154

Inventory Auction Type

The auction type–First Price, Second Price, or Other (if indeterminate or unavailable).

Y

Y

155

Supply Group

Returns the gemini supply group, i.e., GROUP_1_DESKTOP, GROUP_1_MOBILE, GROUP_2_DESKTOP, GROUP_2_MOBILE, GROUP_3_DEKSTOP, GROUP_3_MOBILE.

Y

Y

158

Native Type

The type of native inventory (Yahoo Inc Native or third-party supply).

Y

Y

500,000 row limit per report

162

Weather Condition

For weather targeting, the weather condition, such as Sunny, Stormy, Cloudy, or Windy.

Y

Y

165

Target Audience ID : Group B

Returns two dimensions: the ID and name of the targeted segment.

• Targeted Audience ID: Group B: An integer that specifies the ID of the targeted segment.

• Targeted Audience: Group B : A string that specifies the name of the targeted segment.

Y

Y

166

Channel Type

A filter for Connected TV (CTV) and Digital out of Home (DOOH) lines, campaigns, and impressions.

Y

Y

167

Video Content Length

The length of a video (such as Up to 2 mins, 2-5 mins, etc.).

Y

Y

169

Video Ad Placement

The type of video ad placement (InStream or Outstream), deprecated in favor of Video Ad Placement (IAB) on August 25th, 2025.

Y

Y

171

Ads.txt Declaration

Filters for inventory from publishers that meet the Authorized Digital Sellers IAB Standard.

Y

Y

174

Ad Format

Returns the ad format and the ad format ID.

Note: This dimension was previously known as Layout.

Y

Y

182

Video Player Size

Returns the player size based on the bid request dimensions:

• Large

• Medium

• Small

• Unknown

Y

Y

185

Offline Rule

Provides the Offline Rule Name and Offline Rule ID.

Y

Y

192

Line Start Date

The date on which the line is eligible to start serving. This dimension works only when the Line dimension is selected.

Y

Y

193

Line End Date

The date on which the line will stop serving. The end date can be null. This dimension works only when the Line dimension is selected.

Y

Y

194

Package Start Date

The date on which the package is eligible to start serving. This dimension works only when the Package dimension is selected.

Y

N

195

Package End Date

The date on which the package will stop serving. The end date can be null. This dimension works only when the Package dimension is selected.

Y

N

196

Campaign Current Schedule Total Budget

The total budget assigned to the current schedule in the campaign. The total budget set to the current schedule for past or future campaigns is shown. This dimension works only when the Campaign and Campaign Schedule Name dimensions are selected.

Y

Y

197

Package Schedule Name

Same as the Package Budget Schedule dimension (1031). This dimension works only when the Package dimension is selected. The Package Budget Schedule dimension will eventually be deprecated.

Y

N

198

Package Current Schedule Total Budget

The total budget assigned to the current schedule in the package. For past or future schedules, the total budget set for that schedule is shown. This dimension works only when the Package and Package Schedule Name dimensions are selected.

Y

N

201

Line Schedule Name

Same as Line Flight dimension (1030). This dimension works only when the Line dimension is selected. The Line Flight dimension will eventually be deprecated.

Y

Y

202

Line Schedule Start Date

The start date of each line schedule. This dimension works only when the Line and Line Schedule Name dimensions are selected.

Y

Y

203

Line Schedule End Date

The end date of each line schedule. This dimension works only when the Line and Line Schedule Name dimensions are selected.

Y

Y

204

Line Daily Budget Schedule

The daily budget assigned to a line for a given schedule. This dimension is populated only for a line that has the line schedule and remains null for a line that does not have the schedule. This dimension works only when the Line and Line Schedule Name dimensions are selected.

Y

Y

205

Line Current Schedule Total Budget

The total budget assigned to the current schedule in a line. For past or future schedules, the total budget set to that schedule is shown. This dimension works only when the Line and Line Schedule Name dimensions are selected.

Y

Y

206

Line Budget Pacing

This value is the same as the text value in the line properties for budget pacing. The three values allowed are “Even,” “Ahead” and “ASAP.” This dimension works only when the Line dimension is selected.

Y

Y

207

Line Pacing Acceleration

This percentage value is set if the Line Budget Pacing is set to “Ahead”; otherwise, it is null. This dimension works only when the Line dimension is selected.

Y

Y

282

Major Metro Area

Returns DMA.

Y

N

500,000 row limit per report

1028

Connected TV Make

The brand name of the connected TV device. For example, Amazon, Sony or Google.

Y

Y

500,000 row limit per report

1029

Connected TV Model

The model name of the connected TV device. For example, Fire TV, Playstation, or Chromecast.

Y

Y

1030

Line Flight

The line flight name and ID for lines that include line schedules.

Y

Y

1031

Package Budget Schedule

The name of the budget schedule associated with a package with multiple schedules.

Y

Y

1033

Deal Type Description

The type of deal (if any) DSP used to win impressions. The deal types are as follows:

• No Deal: DSP did not bid with a Deal ID to win these impressions.

• Standard Deal: DSP bid with a Deal ID to win these impressions.

• Guaranteed Deal: DSP bid in a programmatic guaranteed deal to win these impressions.

Note: This dimension was previously known as Deal Type.

Y

Y

1037

Video Creative Duration

The length of the video ad in intervals. For example: 0-3s, 4-6s, 7-10s, 11-15s, 16-30s, 31-45s, 46-60s, and 60s+.

Y

Y

1038

Campaign Schedule Name

The name of the Campaign Schedule.

Y

Y

1039

Campaign Schedule Start Date

Start date of a campaign schedule.

Y

Y

1040

Campaign Schedule End Date

End date of a campaign schedule.

Y

Y

1041

Campaign Start Date

Start date of the campaign.

Y

Y

1042

Campaign End Date

End date of the campaign.

Y

Y

1043

Package Schedule Start Date

Start date of a package schedule.

Y

Y

1044

Package Schedule End Date

End date of a package schedule.

Y

Y

1045

Campaign Total Budget

The total budget allocated to the campaign for the lifetime of the campaign.

Y

Y

1046

Campaign Daily Budget

The daily budget assigned in the campaign properties. Inputs: Auto-Allocate, No Daily Budget (“-” null ) or specific dollar amount.

Y

Y

1047

Package Total Budget

The total budget allocated to the Package for the lifetime of the Package.

Y

Y

1048

Package Daily Budget

The daily budget assigned to the Package at the Package Properties level. Inputs: Auto-Allocate, No Daily Budget (“-” null) or specific dollar amount. Note: this will return (“-” null) value if there’s a Package Schedule.

Y

Y

1049

Line Total Budget

The total budget allocated to the line for the entire lifetime of the line. This dimension works only when the Line dimension is selected.

Y

Y

1050

Line Daily Budget

The daily budget assigned to the line in the line properties setting. This dimension is populated only for a line that does not have a line schedule and remains null for a line with a schedule. This dimension works only when the Line dimension is selected.

Y

Y

1051

Campaign Daily Budget Schedule

The daily budget assigned to the campaign for a given schedule. Inputs: Auto-Allocate, No Daily Budget (“-” null ) or specific dollar amount.

Y

Y

1052

Package Daily Budget Schedule

The daily budget assigned to the Package for a given schedule. Inputs: Auto-Allocate, No Daily Budget (“-” null ) or specific dollar amount.

Y

Y

1054

Package Budget Distributor

This denotes “Yes” or “No” if the budget distributor is enabled.

Y

Y

500,000 row limit per report

1090

Weather Humidity

The real-time or forecasted weather humidity range for the targeted location. Set minimum and maximum values, in percentages. Valid values include numbers from 0 to 100.

Y

N

1091

Weather UV

The real-time or forecasted weather UV for the targeted location. Valid values include: Low, Moderate, High, Very High, Extreme, All

Y

N

1093

Pollen Level

The real-time or forecasted pollen levels for the targeted location. Valid values include: Very Low, Low, Moderate, High, and Very High. Yahoo uses the highest bpi in the specified area and does not differentiate between pollen types.

Y

N

1094

Air Quality

The real-time or forecasted air quality index for the targeted location. Valid values include: Poor, Low, Moderate, Good, and Excellent. Yahoo uses the breezometer air quality index (baqi) scale as a way to standardize across countries.

Y

N

1101

Postal Prefix

The geographical area designated by the same initial characters in a postal code, used for targeting a postal region. Available in the UK and Canada only, regardless of whether lines are actively targeting postal prefixes or not.

Y

N

1106

DOOH Venue Type

The vendor type, location of the Digital Out of Home Screen. Example: Hotel, Movie Theatre, Colleges/Universities, Subway, Buses etc.

Y

N

1109

DOOH Screen Owner

The Owner of the Digital Out of Home Screen. Ex: Clear Channel Outdoor, Compass Billboards, Epic Outdoor etc.

Y

N

1110

Ad Serving Cost Name

The name an advertiser gives to an ad serving cost. An ad serving cost is a variable cost that tracks expenses related to third-party storage, tracking and delivery of assets, including per-impression charges and fees.

Y

Y

500,000 row limit per report

1112

Audience Measurement Cost Name

The name an advertiser gives to an audience measurement cost. An audience measurement cost is a variable cost that measures the number of people exposed to advertising across any given media.

Y

Y

500,000 row limit per report

1113

Brand Safety Cost Name

The name an advertiser gives to a brand safety cost. A brand safety cost is a variable cost that tracks expenses related to inventory quality, brand safety, and fraud avoidance.

Y

Y

1114

Viewability Cost Name

The name an advertiser gives to a viewability cost. A viewability cost is the cost of third-party viewability targeting services you opt in to in the Vendor Store.

Y

Y

1115

Other Cost Name

The name an advertiser gives to an other cost (a custom cost that you define at the line level for margin management calculations of miscellaneous costs associated with running digital media campaigns).

Y

Y

500,000 row limit per report

1116

Content Show

The name of the series where the ad played, such as The Office or Star Wars.

Y

Y

1117

Content Channel

The name of the channel where the ad played, such as ABC or ESPN.

Y

Y

1118

Content Network

The name of the network where the ad played, such as Disney.

Y

Y

1119

Content Title

The title of the show where the ad played, such as Star Wars.

Y

Y

1120

Content Genre

The genre of the content where the ad played, such as Action or Animation.

Y

Y

1122

Product Ad ID

The identifier of a product in your Product Catalog Feed. The product sets, user recommendation and dot pixel custom events should use this ID. All products with duplicate IDs will be ignored.

Y

N

1123

Product SKU

The retailer-defined stock-keeping unit number (SKU) for a product served in a Dynamic Product Ad (DPA).

Y

N

1124

Product Ad Title

The title of the product offered in a Dynamic Product Ad (DPA). The title displayed is 20-50 characters.

Y

N

1125

Product Ad Description

A short description of the product offered in a Dynamic Product Ad (DPA). The description displayed is 20-150 characters.

Y

N

1126

Product Ad Status

Indicates whether an ad is active or inactive. An ad may be inactive if there are unresolved errors or if the line is new and has not yet been activated.

Y

N

1127

Product Ad Image Url

The link to the image of a product served in a Dynamic Product Ad (DPA). This URL can be set in your Product Feed.

Y

N

1128

Product Ad Landing Url

The destination URL of the merchant’s landing page when the product ad is clicked. This URL can be set in your Product Feed.

Y

N

1143

Conversion Methodology

Provides the vendor name that sent the conversion (Apple or the Mobile Measurement Partners (MMP)). This dimension is available for both SKAdNetwork (SKAN) conversions as well as Honor Claims conversions for supported MMPs. Will return “null” if Yahoo provided the conversion.

Y

N

1147

Creative Ad Title

The title in the creative. Available on Native creatives.

Y

N

1148

Creative Ad Description

Description in the creative. Available on Native creatives.

Y

N

1149

Creative Landing Page Url

The domain that corresponds to the final landing page of the Ad.

Y

N

1150

HHA Provider

The household addressable supply partner (Fios, Dish Network, or DIRECTV). Returns impression data from each provider selected.

Y

N

1163

Creative Click Through Url

The URL that will redirect to the landing page. This URL can be a click tracker or a landing page URL.

Y

N

1221

Content Rating

The rating of the content where the ad played, such as TV-14 or PG.

Y

Y

1222

Content Language

The language of the content where the ad played, such as English or Spanish.

Y

Y

1223

Content Length

The length of the content where the ad played, in seconds.

Y

Y

1224

Content Livestream

The content streaming type where the ad played, such as live (1) or not live (0).

Y

Y