---
title: "Demographics"
slug: "demographics"
updated: 2024-09-25T00:14:31Z
published: 2024-09-25T00:14:31Z
canonical: "help.yahooinc.com/demographics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.yahooinc.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Demographic Targeting

*This article describes resources that enable you to read and define demographic targeting.*

## Overview

Reach your desired audience with age and gender targeting.

The Yahoo DSP supports `DEMOGRAPHIC` targeting for lines serving display, video, and native ads.

## Endpoint

```plaintext
/traffic/lines/{id}/targeting
```

- A `GET` request enables you to view demographics targeted by the specified line.
- A `POST` request enables you to target demographics with the specified line.

## Resources

The `targeting` resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

The `targeting` resource is defined by the following `DEMOGRAPHIC` targeting type-specific fields:

| **Parameter** | **Parameter Type** | **Description** | **Data Type** | **Required** |
| --- | --- | --- | --- | --- |
| `id` | path | Specifies the line ID. | `integer` | Y |
| `genders` | body | Specifies the genders targeted. - `MALE` - `FEMALE` - `UNKNOWN` - `ALL` | `array` | Y |
| `ages` | body | Specifies the age ranges targeted. - `18-20` - `21-24` - `25-34` - `35-44` - `45-49` - `50-54` - `55-64` - `65-999` - `UNKNOWN` - `ALL` | `array` | Y |
| `types` | body | Specifies an array of targeting types to target. To target consumers by age or gender, `DEMOGRAPHIC` targeting type must be specified. To learn more, refer to [Targeting Types](/dsp-api/docs/about-targeting). | `array` | Y |

> [!NOTE]
> Note
> 
> For a complete list of `targeting` resource fields, refer to [Targeting Object](/dsp-api/docs/about-targeting).

## Add/Update Demographic Targeting

Add or update age and gender demographic targeting controls to specified line.

```plaintext
POST traffic/lines/{id}/targeting/
```

### Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the `application/json` payload.

#### Example Request URL

```plaintext
POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/
```

#### Example Request Body

```plaintext
{
  "id": 365277,
  "genders": [
    "ALL"
  ],
  "ages": [
    "21-24",
    "65-999",
    "UNKNOWN"
  ],
  "types": [
    {
      "name": "DEMOGRAPHIC",
      "isTargeted": true
    }
  ]
}
```

#### Example Response

```plaintext
{
  "response": {
    "types": [
      {
        "name": "DEMOGRAPHIC",
        "isTargeted": true
      }
    ],
    "genders": [
      "ALL"
    ],
    "ages": [
      "21-24",
      "65-999",
      "UNKNOWN"
    ]
  },
  "errors": null,
  "timeStamp": "2019-10-07T17:23:30.666Z"
}
```

### Additional Resources

[About Targeting](/dsp-api/docs/about-targeting)