ads.txt Targeting
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    ads.txt Targeting


      Article summary

      This article describes resources that enable you to read and define ads.txt declarations.

      Overview

      You can target your ads.txt declaration preferences so that impressions deliver only to the appropriate inventory.

      Endpoint

      /traffic/lines/{id}/targeting

      A GET request enables you to view ads.txt preferences by the specified line.

      A POST request enables you to target ads.txt preferences with the specified line.

      Resources

      The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

      This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the SELLER_RELATIONSHIPS target type.

      The targeting resource is defined by the following SELLER_RELATIONSHIPS targeting type-specific fields:

      Parameter

      Parameter Type

      Description

      Data Type

      Required

      id

      path

      Specifies the line ID.

      integer

      Y

      sellerRelationships

      body

      Specifies the settings targeted:

      • UNKNOWN - Impressions on domains that have no ads.txt file published.

      • DIRECT - Impressions on domains that have an ads.txt declaration of Direct for the given publishers and supply partners.

      • RESELLER - Impressions on domains that have an ads.txt declaration of Reseller for he given publishers and supply partners.

      • ALL

      array

      Y

      types

      body

      Specifies an array of targeting types to update, enable, or disable.

      SELLER_RELATIONSHIPS targeting type must be specified to apply the changes.

      To learn more, see Targeting Types.

      array

      Y

      Note

      For a complete list of targeting resource fields, see Targeting Object.

      Add/Update Ads.txt Targeting

      Add or update Ads.txt targeting for the specified line.

      POST traffic/lines/{id}/targeting/

      Parameters

      The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

      Example Request URL

      POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

      Example Request Body

      {
        "sellerRelationships": [
          "DIRECT"
        ],
        "types": [
          {
            "name": "SELLER_RELATIONSHIPS",
            "isTargeted": true
          }
        ]
      }

      Example Response

      {
        "response": {
          "types": [
            {
              "name": "SELLER_RELATIONSHIPS",
              "isTargeted": true
            }
          ],
          "sellerRelationships": [
            "DIRECT"
          ],
          "errors": null,
          "timeStamp": "2018-01-12T01:57:40Z"
        }
      }

      See Also

      About Targeting


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