Ad Initiation Targeting
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Ad Initiation Targeting
- 1 Minute to read
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This article describes resources that enable you to read and define ad initiation targeting.
Overview
The Yahoo DSP supports AD_INITIATION targeting for lines serving video and native ads.
Endpoint
/traffic/lines/{id}/targetingA
GETrequest enables you to view ad initiations targeted by the specified line.A
POSTrequest enables you to target ad initiations with the specified line.
Resources
The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.
The targeting resource is defined by the following AD_INITIATION targeting type-specific fields:
Parameter | Parameter Type | Definition | Data Type | Required |
|---|---|---|---|---|
| path | Specifies the line ID. |
| Y |
| body | For video ads, specifies how the targeted ad is initiated:
|
| Y |
| body | Specifies an array of targeting types to update, enable, or disable.
To learn more, refer to Targeting Types. |
| Y |
Note
For a complete list of targeting resource fields, refer to Targeting Object.
Add/Update Ad Initiation Targeting
Specifies video and native ads to target based on how they were initiated.
POST /traffic/lines/{id}targeting/Parameters
The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.
Example Request URL
POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/Sample Request Body
{
"adInitiations": [
"USERINITIATED"
],
"types": [
{
"name": "AD_INITIATION",
"isTargeted": true
}
]
}Sample Response
{
"response": {
"types": [
{
"name": "AD_INITIATION",
"isTargeted": true
}
],
"adInitiations": [
"USERINITIATED"
],
"errors": null,
"timeStamp": "2018-01-12T01:57:40Z"
}
}Additional Resources
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