---
title: "A/B Testing"
slug: "ab-testing"
updated: 2024-02-29T15:57:50Z
published: 2024-02-29T15:57:50Z
canonical: "help.yahooinc.com/ab-testing"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.yahooinc.com/llms.txt
> Use this file to discover all available pages before exploring further.

# A/B Testing Targeting

*This article describes resources that enable you to read and define A/B testing targeting.*

# Overview

The Yahoo DSP supports `AB_TESTING` targeting for lines serving display and video ads.

If you have created user groups for A/B testing, you can target those user groups to see the results of your testing.

To learn more, refer to [User Groups](/dsp-api/docs/user-groups).

# Endpoint

```plaintext
/traffic/lines/{id}/targeting
```

- A `GET` request enables you to view user groups and other target types targeted by the specified line.
- A `POST` request enables you to target user groups and other target types with the specified line.

# Resource

The `targeting` resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

The `targeting` resource is defined by the following `AB_TESTING` targeting type-specific fields:

| **Parameter** | **Parameter Type** | **Description** | **Data Type** | **Required** |
| --- | --- | --- | --- | --- |
| `id` | path | Specifies the line ID. | `number` | Y |
| `userGroupEntry` | body | Specifies the user group ID. For `POST`, you need to supply the `id` of the user group you want to target, not the entire object. To learn more, refer to [User Group](/dsp-api/docs/user-groups). | `object` | Y |
| `types` | body | Specifies an array of targeting types to update, enable, or disable. `AB_TESTING` targeting type must be specified to apply the changes. To learn more, refer to [Targeting Types](/dsp-api/docs/about-targeting). | `array` | Y |

> [!NOTE]
> Note
> 
> For a complete list of targeting resource fields, refer to [Targeting Object](/dsp-api/docs/about-targeting).

# Add/Update User Group Targeting

Add or update user group targets for the specified line. Consumers may be targeted based on user group membership.

```plaintext
POST /traffic/lines/{id}/targeting
```

The `AB_TESTING` targeting type must be enabled in the body of the `application/json` payload.

## Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the `application/json` payload.

## Example Request URL

```plaintext
POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/
```

## Example Request Body

```plaintext
{
  "userGroupEntry": {
    "id": 32658
  },
  "types": [
    {
      "name": "AB_TESTING",
      "isTargeted": true
    }
  ]
}
```

## Example Response

```plaintext
{
  "response": {
    "types": [
      {
        "name": "AB_TESTING",
        "isTargeted": true
      }
    ],
    "userGroupEntry": {
      "id": 36519,
      "name": "zz57",
      "userGroupId": 16890,
      "trafficPercent": 60,
      "lowerBound": 0,
      "upperBound": 59
    }
  },
  "errors": null,
  "timeStamp": "2019-10-09T03:48:29Z"
}
```

### Additional Resources

[About Targeting](/dsp-api/docs/about-targeting)

[User Groups](/dsp-api/docs/user-groups)