This article describes resources that enable you to read and define A/B testing targeting.

Overview

The Yahoo DSP supports AB_TESTING targeting for lines serving display and video ads.

If you have created user groups for A/B testing, you can target those user groups to see the results of your testing.

To learn more, refer to User Groups.

Endpoint

/traffic/lines/{id}/targeting

• A GET request enables you to view user groups and other target types targeted by the specified line.

• A POST request enables you to target user groups and other target types with the specified line.

Resource

The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

The targeting resource is defined by the following AB_TESTING targeting type-specific fields:

Note

For a complete list of targeting resource fields, refer to Targeting Object.

Add/Update User Group Targeting

Add or update user group targets for the specified line. Consumers may be targeted based on user group membership.

POST /traffic/lines/{id}/targeting

The AB_TESTING targeting type must be enabled in the body of the application/json payload.

Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body

{
  "userGroupEntry": {
    "id": 32658
  },
  "types": [
    {
      "name": "AB_TESTING",
      "isTargeted": true
    }
  ]
}

Example Response

{
  "response": {
    "types": [
      {
        "name": "AB_TESTING",
        "isTargeted": true
      }
    ],
    "userGroupEntry": {
      "id": 36519,
      "name": "zz57",
      "userGroupId": 16890,
      "trafficPercent": 60,
      "lowerBound": 0,
      "upperBound": 59
    }
  },
  "errors": null,
  "timeStamp": "2019-10-09T03:48:29Z"
}

Additional Resources

About Targeting

User Groups