Yahoo Ad Tech DataX API Specifications
- 1 Minute to read
Yahoo Ad Tech DataX API Specifications
- 1 Minute to read
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DataX is an aggregate Yahoo Ad Tech infrastructure that hosts various components that enable Yahoo Ad Tech to exchange data with its external partners in a secure, automated and scalable manner. This guide describes the partner-facing RESTful API that facilitates this exchange.
Value Proposition
Yahoo Ad Tech partners can exchange structured data against user identifiers, such as cookies, user-matched ids, household IDs, and so on. In addition, partners can share information, like segment qualifications, user attributes, seed segments, and audience models, using the DataX infrastructure and RESTful APIs.
Topics to Navigate
To take advantage of this RESTful API, you should explore these topics:
Topic | Description |
|---|---|
What is DataX? | |
Structure description. | |
Taxonomy data ingestion. | |
Audience data ingestion. | |
API authentication. | |
Sandbox configurations. | |
Real-Time API specifications. | |
Partner match API specifications. | |
Measurement feed API specifications. | |
Rate limitation quota limits. | |
GDPR Compliance. | |
Best practices with code samples, implementation notes, status codes and messages, and FAQs. | |
Sample JSON hierarchical and flat taxonomies. |
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