Terminology
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Terminology
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The following table defines DataX terms and their types/JSON tags:
Term | Also Known As | Description | DataX Type/JSON Tag |
Segment | Audience, Facts, Events | Represents a set of users that qualify against a certain predefined criteria or perform a pre-defined action. Users can be included in or excluded from a segment. | Taxonomy Node: type:SEGMENT |
Syndicated Segment | Standard Segment | An off-the-shelf segment defined by a partner. | Taxonomy Node: type:SEGMENT |
Ad-hoc Segment | Campaign Segment | A custom segment created by a partner on an ad-hoc basis for a specific campaign | Taxonomy Node: type:SEGMENT |
Attribute | Raw Data, Score | Represents a value associated with a user. This value can be a score, age, zip code, liking, category, etc. –essentially any raw attribute that is more than just a binary qualification (inclusion/exclusion) represented by a predefined segment. Terms inclusions and exclusions do not apply to an attribute. Set is a more apt term in this context. Set a user’s attribute to acertain value, e.g., Set user U1’s Marital Status to Single. | Taxonomy Node: type:ATTRIBUTE |
URN | User-Id | A user identifier that both you (the partner) and Yahoo Ad Tech understands. This can be a yahoo cookie or a predefined id generated as the result of a user match or any one or more of the id types listed later in the document | User Data:urn:<user-identifier> urnType:<predefined typestring> |
Users of data | Advertiser Data | Segment and attribute data can be restricted for use with a certain set of exclusive users, sometimes referred to as advertiser data or advertiser specific data or exclusive data. | TaxonomyNode: users: {include:[<advertiser-id]} |
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