Partner Match API
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    Partner Match API


      Article summary

      DataX’s Partner Match API audiences are keyed to an external Partner ID in a secured Yahoo Ad Tech database that will process and store all successful mappings.

      Note

      Unmatched links will be removed from the system.

      Updates

      The Partner Match API is now available to upload hashed emails, hashed phone numbers and external Partner ID mapping data to Yahoo Ad Tech.

      The header and parameters are listed in the following table:

      Parameter Name

      Type

      Sample Value

      Optional

      X-DATAX-URNTYPE

      String

      PXID,pxid

      No

      data

      application/octet-stream

      File_name of the file which is compressed in bz2 format

      No

      panel

      String

      IRI (case insensitive)

      Yes

      schema

      String

      PXID,SHA256EMAIL,SHA256PHONE

      Yes

      Endpoint

      https://datax.yahooapis.com/v1/usermatch

      POST /v1/usermatch

      Sample Request

      curl -X POST "http://datax.yahooapis.com/v1/usermatch"
      -H "accept: application/json"
      -H "X-DATAX-URNTYPE: pxid"
      -H "X-DATAX-APP-ID: YAHOO"
      -H "Content-Type: multipart/form-data"
      -F "[email protected];type=application/x-bzip2"

      Sample Response

      {
        "resourceType": "datax-usermatch",
        "resourceId": "YAHOO.usermatch.20200828T152057Z719526632",
        "createTime": "2020-08-28T07:20:57Z",
        "bytes": 93,
        "links": [
          {
            "rel": "self",
            "title": "A link to this meta data itself",
            "href": "http://datax.yahooapis.com/link/self/YAHOO.usermatch.20200828T152057Z719526632"
          },
          {
            "rel": "describes",
            "title": "A link to the data this metadata describes",
            "href": "http://datax.yahooapis.com/link/describes/YAHOO.usermatch.20200828T152057Z719526632"
          },
        {
            "rel": "matched metric",
            "title": "A link to get the matched metric for specific upload and it is ready 1+ day after uploading ",
            "href": "http://datax.yahooapis.com/link/stats/YAHOO.usermatch.20200828T152057Z719526632?type=UserMatch"
          },
       {
            "rel": "download matched record",
            "title": "A link to download the detail matched record for specific upload and it is ready 1+ day after uploading",
            "href": "http://datax.yahooapis.com/link/downloadmatch/YAHOO.usermatch.20200828T152057Z719526632"
          }  ],
        "status": {
          "state": "UPLOADING",
          "lastUpdateTime": "2020-08-28T15:20:57Z"
        },
        "extensions": {
          "urnType": "PXID",
          "view": "INCREMENTAL"
        }
      }

      Note

      User partner matched IDs are available to download for 14 days from the time of ingestion. After 14 days, the downloadable link will expire.

      Important

      DataX has an upload size limitation of 5GB per file in a .bz2 compressed format. Although the limit on payload size of uploads is reasonably high, it is strongly recommended that data be uploaded in frequent mini-batches of incremental updates to optimize reach.


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