Match Rates

Abstract

Match rates per file and an aggregated overall match rate are provided by Yahoo Ad Tech.

Overview

Yahoo Ad Tech is committed to honoring consumer privacy while providing a personalized service. Toward that end, match rates per file and an aggregated overall match rate are provided.

In addition to match-rate metrics, Yahoo Ad Tech will also share back successful matched Partner IDs, to enable all planning workflows.

API Responses

Each API response contains static links to review partners’ match rate metrics.

• Provide statistic links from the API Response

• Match rate per job (Request ID)

GET /link/stats/<request_id>?type=UserMatch

API response

{
  "match": {
    "match"80,
    "total": 100,
    "%matched": 80
  }
}

List of Matched IDs per job request

GET /link/downloadmatch/<request_id>

Will be able to download list of matched IDs.

When several files are uploaded, an API is provided to review aggregated match rates for a list of files. The format and response is as follows:

• Aggregated match rate based on a list of jobs (Request IDs)

GET /link/aggregatematch/<request_id1, request_id2, …, >

API response

{
  "match": {
    "match"700,
    "total": 1000,
    "%matched": 70
      }
}