Appendix A: Sample Taxonomy

Full featured hierarchical v1 Taxonomy Snippet

[{"name":"Retail Segments","regions":["US"],"type":"SEGMENT","subTaxonomy":[
        {"name":"Childrens Product Buyers", "subTaxonomy":[
                {"name":"Baby Products","id":"OH10"},
                {"name":"Toys","id":"OH22"}
        ]},
{"name":"Home Improvement","subTaxonomy":[
        {"name":"Organization","id":"OH13"},
        {"name":"DIY Tools","id":"OH9"},
        {"name":"YaRetail Exclusive","users":{"include":["6783"]},"subTaxonomy":[
        {"name":"Gardening","id":"YA1"},
        {"name":"DIY Tools","id":"YA5"}
        ]}
]},

]},
        {"name":"Macys Decor","users":{"include":["4987"]},"id":"HO2"}

        {"name":"Autos","type":"SEGMENT","subTaxonomy":[
                {"name":"Supreme Cars Int by Make","users":{"exclude":["9873"]},"subTaxonomy":[
                        {"name":"Acura","id":"SC8"},
                        {"name":"Audi","id":"SC2"}
                ]},
                {"name":"Body Style","subTaxonomy":[
                        {"name":"Luxury SUV","id":"PL12"},
                        {"name":"Coupe","id":"PL2"}
                ]}
        ]},
        {"name":"Target Stores","users":{"include":["9823"]},"subTaxonomy":[
                {"name":"Shopper Categories","type":"SEGMENT","subTaxonomy":[
                        {"name":"Health","id":"T8"},
                        {"name":"Beauty","id":"T5"}
                ]},
        {"name":"Shopper Attributes", "type":"ATTRIBUTE","subTaxonomy":[
                {"name":"Age","id":"MA1","attributeDef":{"type":"number","values":["18|100"]}},
                {"name":"Anniversary","id":"MA89","attributeDef":{"type":"datetime"}},
                {"name":"Spend","id":"MA2","attributeDef":{"type":"number","values":["1|10000"]}},
                {"name":"Zipcode","id":"MA29","attributeDef":{"type":"zipcode"}},
                {"name":"Loyalty Score","id":"MA19", "attributeDef":{"type":"number","values":["1|100"]}},
                {"name":"Womens Style","id":"MA3", "attributeDef":{"type":"enum","values":["Modern","Traditional"]}}
                ]}
        ]}]

A Small Flat v1 Taxonomy

[{"name":"Baby Product Buyers","type":"SEGMENT","id":"OH10"},
 {"name":"DIY Tool Buyers","type":"SEGMENT","id":"OH9"},
 {"name":"Macys Decor","type":"SEGMENT","users":{"include":["4987"]},"id":"HO2"}]