Integrate with Yahoo ConnectID: Prebid Method

Add support for Yahoo ConnectID to your Prebid.js package using:

gulp build –modules=userId,ConnectIdSystem

Yahoo ConnectID Registration

A Yahoo-supplied publisher-specific pixel ID is required. Reach out to connectid.support@yahooinc.com for assistance with setup.

Yahoo ConnectID Configuration

Note: Parameters are case-sensitive. ConnectID is the proper name of our product, however, when used in code it is spelled as connectId. Follow the example in the table below.

Samples

We recommend loading ConnectID identity module all the time. Populate the “he” parameter when the value is available.

// [Sample #1]: Using a hashed email only.


pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "connectId",
            params: {
              pixelId: “0000”,
              he: "ed8ddbf5a171981db8ef938596ca297d5e3f84bcc280041c5880dba3baf9c1d4"
            }
        }]
    }
})

// [Sample #2]: Neither a hashed email nor a publisher user identifier is passed.


pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "connectId",
            params: {
              pixelId: "0000",
            }
        }]
    }
})

// [Sample #3]: Using a hashed email and a publisher user identifier such as a first-party cookie.


pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "connectId",
            params: {
              pixelId: "0000",
              he: "ed8ddbf5a171981db8ef938596ca297d5e3f84bcc280041c5880dba3baf9c1d4",
	puid: "ab9iibf5a231ii1db8ef911596ca297d5e3f84biii00041c580dba3baf9c1da"
            }
        }]
    }
})

To learn more about ConnectID using the Prebid method go to Prebid.org.

Implementation Verification

Follow the steps below to check that ConnectIDs are being successfully retrieved and included on ad requests.

1. Open a Prebid-enabled page on the website.

2. Open the browser console and enter pbjs.getUserIds().

3. Verify connectId is in the list.

   • If connectId is not in the list, the correct pixelId parameter is likely not being passed. Verify you are using the correct value provided by Yahoo. Reach out to connectid.support@yahooinc.com for assistance.

4. Verify that ConnectID is successfully included in the ad requests.

   • Go to the Network tab and search for an ad call event to any of the SSPs that you are using (e.g., “prebid-client”).

   • Navigate to the Payload tab. Check that yahoo.com is listed as a source in the user.ext.eids array.

   

5. Repeat steps 1-4 after an email is provided via login or some other mechanism used to collect user registration on the website.

Honoring Privacy Choices

Yahoo ConnectID provides multiple mechanisms for users to manage their privacy choices. Users can manage their choices via ConnectID Control Portal, on the Yahoo Privacy Dashboard and NAI’s Audience Matched Opt Out page. No further actions are required by publishers as Yahoo will ensure that privacy choices selected by users via one of these methods are honored. We will automatically stop generating ConnectIDs for users who have opted-out.

When desired, additional privacy control can be provided to your users. Within your privacy policy or website privacy settings, Create an Easy Opt-in Opt-out Toggle for ConnectID.

Finally, ConnectID follows all global privacy laws (such as the CPRA) and industry frameworks (such as NAI, DAA and IAB). Yahoo will auto-detect most privacy signals present on the page (including those set by prebid libraries) and not generate a ConnectID for users that have opted-out.

Yahoo ConnectID Optional Parameters

Please note that the storage related parameters are optional. We recommend that you omit them, since ConnectID module is pre-configured with the most optimal storage parameters already.